{"id":984,"date":"2023-05-30T03:00:21","date_gmt":"2023-05-30T03:00:21","guid":{"rendered":"https:\/\/bizuget.com\/en\/?p=984"},"modified":"2023-05-30T03:00:21","modified_gmt":"2023-05-30T03:00:21","slug":"dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers","status":"publish","type":"post","link":"https:\/\/bizuget.com\/en\/marketing\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\/","title":{"rendered":"dtac Wants to be the \u201cFirst Friend in Thailand\u201d for Migrant Workers"},"content":{"rendered":"<p class=\"yiv9885899622MsoNormal\">\u00a0 \u00a0 \u00a0dtac today launches <b>the &#8220;First Friend in Thailand&#8221;<\/b> campaign to support all Burmese and Cambodian people away from home offering novel digital experiences with unlimited social media usage and best value call home packages ever. Adding even better value is the ability to borrow call time and pay it back later when you top up, and dtac Reward Coins program is an easy way to get free internet and call time, plus discounts on tons of brand-name food and beverages around the country. Best of all, dtac app and call center speak your languages: Burmese and Cambodian as we aim to maintain the number 1 mobile carrier for Burmese and Cambodian people residing in Thailand.<\/p>\n<p class=\"yiv9885899622MsoNormal\"><b>76% of migrant workers use dtac<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-988\" src=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6-300x140.jpeg\" alt=\"\" width=\"300\" height=\"140\" srcset=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6-300x140.jpeg 300w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6-1024x478.jpeg 1024w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6-768x358.jpeg 768w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6-1536x716.jpeg 1536w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6.jpeg 1771w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-989\" src=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-1-1-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-1-1-300x225.jpeg 300w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-1-1-1024x768.jpeg 1024w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-1-1-768x576.jpeg 768w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-1-1.jpeg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"yiv9885899622MsoNormal\">\u00a0 \u00a0 \u00a0Since August 2011, dtac pioneered marketing services for Burmese and Cambodians residing in Thailand, and hence by April 2023, we control a 76% market share among migrant workers in Thailand. Over the years we have leveraged consumer behavior and insight to develop marketing strategies that better answer the needs of migrant workers than ever. Moving forward, the True and dtac amalgamation is aiming to become a Growth Champion Beyond the Core of mobile communications and drive for Digital Inclusion. We aim to level up seamless user experience and quality of life for all Burmese and Cambodian migrant workers working in Thailand.<\/p>\n<p class=\"yiv9885899622MsoNormal\"><b>Burmese and Cambodian Workers\u2019 Lifestyles in Thailand<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-987\" src=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-4-2-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-4-2-300x200.jpeg 300w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-4-2-1024x683.jpeg 1024w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-4-2-768x512.jpeg 768w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-4-2.jpeg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"yiv9885899622MsoNormal\">\u00a0 \u00a0 \u00a0According to the Department of Employment, there are more than 2 million migrant workers legally registered in Thailand as of April 2023. Our frequent survey of Burmese and Cambodian customers in Thailand since 2019 reveals that:<\/p>\n<ul type=\"disc\">\n<li class=\"yiv9885899622MsoListParagraphCxSpFirst\">Migrant workers send home 40-50% of their earnings in Thailand. According to True Money Transfer figures from January \u2013 April 2023, Burmese subscribers send home an average of 18,000 Baht a month while Cambodian subscribers send home an average of 12,000 Baht a month.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li class=\"yiv9885899622MsoListParagraphCxSpMiddle\">80% of smartphones used by migrant workers retail for 4,000-6,000 Baht and are a unified source of entertainment and updates on Myanmar and Cambodia.<\/li>\n<li class=\"yiv9885899622MsoListParagraphCxSpMiddle\">In 2022, dtac migrant subscribers used 39% more data but 19% fewer voice calls compared to 2021.<\/li>\n<li class=\"yiv9885899622MsoListParagraphCxSpMiddle\">3 Categories of growing data usage compared to the previous year:<\/li>\n<\/ul>\n<p class=\"yiv9885899622MsoListParagraphCxSpMiddle\">1) Social media grew from 64% to 86% of users. The top apps are Facebook, YouTube, FB Messenger, Instagram, and TikTok.<\/p>\n<p class=\"yiv9885899622MsoListParagraphCxSpMiddle\">2) Live streaming grew from 58% to 87% of users.<\/p>\n<p class=\"yiv9885899622MsoListParagraphCxSpLast\">3) Gaming grew from 39% to 63% of users.<\/p>\n<ul type=\"disc\">\n<li class=\"yiv9885899622MsoNormal\">An increasing number of migrant workers are watching TV series \u2013 mainly the Burmese series but the Thai series are not far behind as many Burmese now know the Thai language. Apart from Facebook, YouTube, and TikTok apps for socializing and entertainment, they also use WhatsApp and Line to communicate with Thai employers.<\/li>\n<\/ul>\n<p class=\"yiv9885899622MsoNormal\"><b>Friends Support One Another Throughout Your Stay in Thailand<\/b><\/p>\n<p class=\"yiv9885899622MsoNormal\">\u00a0 \u00a0 \u00a0dtac wishes to be your first friend in Thailand from your first day and support you every day you are in Thailand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-986\" src=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-3-2-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-3-2-300x225.jpeg 300w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-3-2-1024x768.jpeg 1024w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-3-2-768x576.jpeg 768w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-3-2.jpeg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"yiv9885899622MsoNormal\">1. <b>Burmese and Cambodian SIM at Best Value<\/b><\/p>\n<p class=\"yiv9885899622MsoNormal\">&#8211; Unlimited usage on 7 social media apps: Messenger\/ Facebook\/ TikTok\/ Viber\/ WhatsApp\/ LINE\/ Instagram<\/p>\n<p class=\"yiv9885899622MsoNormal\">&#8211; Unlimited usage on 4 games: Free Fire\/ ROV\/ PUBG\/ Mobile Legends<\/p>\n<p class=\"yiv9885899622MsoNormal\">&#8211; 1 Baht per Hour Call to any dtac number from 6 am to 6 pm.<\/p>\n<p class=\"yiv9885899622MsoNormal\">&#8211; Call your 1 special person with a dtac subscription for just 1 Baht an hour 24\/7.<\/p>\n<p class=\"yiv9885899622MsoNormal\"><b>2. 5+5+5 IDD Call Promotion to Myanmar and Cambodia<\/b><\/p>\n<p class=\"yiv9885899622MsoNormal\">For every 5 minutes of call to Myanmar or Cambodia, you get 5 minutes for free plus another 5 minutes to any mobile number on any carrier in Thailand.<\/p>\n<p class=\"yiv9885899622MsoNormal\"><b>3. Jai D Hai Yeum<\/b> \u2013 if your prepaid call time runs out, you can just borrow some more from dtac 24\/7 with any outstanding bill automatically adjusted the next time you top up.<\/p>\n<p class=\"yiv9885899622MsoNormal\"><b>4. dtac app<\/b> \u2013 supports Burmese and Cambodian languages making it much easier to use \u2013 from checking balance, buying top up and promotion, or using Jai D services.<\/p>\n<p class=\"yiv9885899622MsoNormal\"><b>5. Use dtac Reward Coins<\/b> to redeem tons of special privileges including food &amp; drinks, discounts, or free internet and calls.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0dtac today launches the &#8220;First Friend in Thailand&#8221; campaign to support all Burmese and Cambodian people away from home offering novel digital experiences with unlimited social media usage and best value call home packages ever. Adding even better value is the ability to borrow call time and pay it back later when you top up, and dtac Reward Coins program is an easy way to get free internet and call time, plus discounts on tons of brand-name food and beverages around the country. Best of all, dtac app and call center speak your languages: Burmese and Cambodian as we aim to maintain the number 1 mobile carrier for Burmese and Cambodian people residing in Thailand. 76% of migrant workers use dtac \u00a0 \u00a0 \u00a0Since August 2011, dtac pioneered marketing services for Burmese and Cambodians residing in Thailand, and hence by April 2023, we control a 76% market share among migrant workers in Thailand. Over the years we have leveraged consumer behavior and insight to develop marketing strategies that better answer the needs of migrant workers than ever. Moving forward, the True and dtac amalgamation is aiming to become a Growth Champion Beyond the Core of mobile communications and drive for Digital Inclusion. We aim to level up seamless user experience and quality of life for all Burmese and Cambodian migrant workers working in Thailand. Burmese and Cambodian Workers\u2019 Lifestyles in Thailand \u00a0 \u00a0 \u00a0According to the Department of Employment, there are more than 2 million migrant workers legally registered in Thailand as of April 2023. Our frequent survey of Burmese and Cambodian customers in Thailand since 2019 reveals that: Migrant workers send home 40-50% of their earnings in Thailand. According to True Money Transfer figures from January \u2013 April 2023, Burmese subscribers send home an average of 18,000 Baht a month while Cambodian subscribers send home an average of 12,000 Baht a month. 80% of smartphones used by migrant workers retail for 4,000-6,000 Baht and are a unified source of entertainment and updates on Myanmar and Cambodia. In 2022, dtac migrant subscribers used 39% more data but 19% fewer voice calls compared to 2021. 3 Categories of growing data usage compared to the previous year: 1) Social media grew from 64% to 86% of users. The top apps are Facebook, YouTube, FB Messenger, Instagram, and TikTok. 2) Live streaming grew from 58% to 87% of users. 3) Gaming grew from 39% to 63% of users. An increasing number of migrant workers are watching TV series \u2013 mainly the Burmese series but the Thai series are not far behind as many Burmese now know the Thai language. Apart from Facebook, YouTube, and TikTok apps for socializing and entertainment, they also use WhatsApp and Line to communicate with Thai employers. Friends Support One Another Throughout Your Stay in Thailand \u00a0 \u00a0 \u00a0dtac wishes to be your first friend in Thailand from your first day and support you every day you are in Thailand. 1. Burmese and Cambodian SIM at Best Value &#8211; Unlimited usage on 7 social media apps: Messenger\/ Facebook\/ TikTok\/ Viber\/ WhatsApp\/ LINE\/ Instagram &#8211; Unlimited usage on 4 games: Free Fire\/ ROV\/ PUBG\/ Mobile Legends &#8211; 1 Baht per Hour Call to any dtac number from 6 am to 6 pm. &#8211; Call your 1 special person with a dtac subscription for just 1 Baht an hour 24\/7. 2. 5+5+5 IDD Call Promotion to Myanmar and Cambodia For every 5 minutes of call to Myanmar or Cambodia, you get 5 minutes for free plus another 5 minutes to any mobile number on any carrier in Thailand. 3. Jai D Hai Yeum \u2013 if your prepaid call time runs out, you can just borrow some more from dtac 24\/7 with any outstanding bill automatically adjusted the next time you top up. 4. dtac app \u2013 supports Burmese and Cambodian languages making it much easier to use \u2013 from checking balance, buying top up and promotion, or using Jai D services. 5. Use dtac Reward Coins to redeem tons of special privileges including food &amp; drinks, discounts, or free internet and calls.<\/p>\n","protected":false},"author":1,"featured_media":988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>dtac Wants to be the \u201cFirst Friend in Thailand\u201d for Migrant Workers - Bizuget.com l EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizuget.com\/en\/marketing\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"dtac Wants to be the \u201cFirst Friend in Thailand\u201d for Migrant Workers\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0dtac today launches the &#8220;First Friend in Thailand&#8221; campaign to support all Burmese and Cambodian people away from home offering novel digital experiences with unlimited social media usage and best value call home packages ever. Adding even better value is the ability to borrow call time and pay it back later when you top up, and dtac Reward Coins program is an easy way to get free internet and call time, plus discounts on tons of brand-name food and beverages around the country. Best of all, dtac app and call center speak your languages: Burmese and Cambodian as we aim to maintain the number 1 mobile carrier for Burmese and Cambodian people residing in Thailand. 76% of migrant workers use dtac \u00a0 \u00a0 \u00a0Since August 2011, dtac pioneered marketing services for Burmese and Cambodians residing in Thailand, and hence by April 2023, we control a 76% market share among migrant workers in Thailand. Over the years we have leveraged consumer behavior and insight to develop marketing strategies that better answer the needs of migrant workers than ever. Moving forward, the True and dtac amalgamation is aiming to become a Growth Champion Beyond the Core of mobile communications and drive for Digital Inclusion. We aim to level up seamless user experience and quality of life for all Burmese and Cambodian migrant workers working in Thailand. Burmese and Cambodian Workers\u2019 Lifestyles in Thailand \u00a0 \u00a0 \u00a0According to the Department of Employment, there are more than 2 million migrant workers legally registered in Thailand as of April 2023. Our frequent survey of Burmese and Cambodian customers in Thailand since 2019 reveals that: Migrant workers send home 40-50% of their earnings in Thailand. According to True Money Transfer figures from January \u2013 April 2023, Burmese subscribers send home an average of 18,000 Baht a month while Cambodian subscribers send home an average of 12,000 Baht a month. 80% of smartphones used by migrant workers retail for 4,000-6,000 Baht and are a unified source of entertainment and updates on Myanmar and Cambodia. In 2022, dtac migrant subscribers used 39% more data but 19% fewer voice calls compared to 2021. 3 Categories of growing data usage compared to the previous year: 1) Social media grew from 64% to 86% of users. The top apps are Facebook, YouTube, FB Messenger, Instagram, and TikTok. 2) Live streaming grew from 58% to 87% of users. 3) Gaming grew from 39% to 63% of users. An increasing number of migrant workers are watching TV series \u2013 mainly the Burmese series but the Thai series are not far behind as many Burmese now know the Thai language. Apart from Facebook, YouTube, and TikTok apps for socializing and entertainment, they also use WhatsApp and Line to communicate with Thai employers. Friends Support One Another Throughout Your Stay in Thailand \u00a0 \u00a0 \u00a0dtac wishes to be your first friend in Thailand from your first day and support you every day you are in Thailand. 1. Burmese and Cambodian SIM at Best Value &#8211; Unlimited usage on 7 social media apps: Messenger\/ Facebook\/ TikTok\/ Viber\/ WhatsApp\/ LINE\/ Instagram &#8211; Unlimited usage on 4 games: Free Fire\/ ROV\/ PUBG\/ Mobile Legends &#8211; 1 Baht per Hour Call to any dtac number from 6 am to 6 pm. &#8211; Call your 1 special person with a dtac subscription for just 1 Baht an hour 24\/7. 2. 5+5+5 IDD Call Promotion to Myanmar and Cambodia For every 5 minutes of call to Myanmar or Cambodia, you get 5 minutes for free plus another 5 minutes to any mobile number on any carrier in Thailand. 3. Jai D Hai Yeum \u2013 if your prepaid call time runs out, you can just borrow some more from dtac 24\/7 with any outstanding bill automatically adjusted the next time you top up. 4. dtac app \u2013 supports Burmese and Cambodian languages making it much easier to use \u2013 from checking balance, buying top up and promotion, or using Jai D services. 5. Use dtac Reward Coins to redeem tons of special privileges including food &amp; drinks, discounts, or free internet and calls.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizuget.com\/en\/marketing\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\/\" \/>\n<meta property=\"og:site_name\" content=\"Bizuget.com l EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T03:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/05\/thumbnail-6.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1771\" \/>\n\t<meta property=\"og:image:height\" content=\"826\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/person\\\/fb06f3285f23e5ba62448a4743745f2d\"},\"headline\":\"dtac Wants to be the \u201cFirst Friend in Thailand\u201d for Migrant Workers\",\"datePublished\":\"2023-05-30T03:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/thumbnail-6.jpeg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/dtac-wants-to-be-the-first-friend-in-thailand-for-migrant-workers\\\/\",\"name\":\"dtac Wants to be the \u201cFirst Friend in Thailand\u201d for Migrant Workers - 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Adding even better value is the ability to borrow call time and pay it back later when you top up, and dtac Reward Coins program is an easy way to get free internet and call time, plus discounts on tons of brand-name food and beverages around the country. Best of all, dtac app and call center speak your languages: Burmese and Cambodian as we aim to maintain the number 1 mobile carrier for Burmese and Cambodian people residing in Thailand. 76% of migrant workers use dtac \u00a0 \u00a0 \u00a0Since August 2011, dtac pioneered marketing services for Burmese and Cambodians residing in Thailand, and hence by April 2023, we control a 76% market share among migrant workers in Thailand. Over the years we have leveraged consumer behavior and insight to develop marketing strategies that better answer the needs of migrant workers than ever. Moving forward, the True and dtac amalgamation is aiming to become a Growth Champion Beyond the Core of mobile communications and drive for Digital Inclusion. We aim to level up seamless user experience and quality of life for all Burmese and Cambodian migrant workers working in Thailand. Burmese and Cambodian Workers\u2019 Lifestyles in Thailand \u00a0 \u00a0 \u00a0According to the Department of Employment, there are more than 2 million migrant workers legally registered in Thailand as of April 2023. Our frequent survey of Burmese and Cambodian customers in Thailand since 2019 reveals that: Migrant workers send home 40-50% of their earnings in Thailand. According to True Money Transfer figures from January \u2013 April 2023, Burmese subscribers send home an average of 18,000 Baht a month while Cambodian subscribers send home an average of 12,000 Baht a month. 80% of smartphones used by migrant workers retail for 4,000-6,000 Baht and are a unified source of entertainment and updates on Myanmar and Cambodia. In 2022, dtac migrant subscribers used 39% more data but 19% fewer voice calls compared to 2021. 3 Categories of growing data usage compared to the previous year: 1) Social media grew from 64% to 86% of users. The top apps are Facebook, YouTube, FB Messenger, Instagram, and TikTok. 2) Live streaming grew from 58% to 87% of users. 3) Gaming grew from 39% to 63% of users. An increasing number of migrant workers are watching TV series \u2013 mainly the Burmese series but the Thai series are not far behind as many Burmese now know the Thai language. Apart from Facebook, YouTube, and TikTok apps for socializing and entertainment, they also use WhatsApp and Line to communicate with Thai employers. Friends Support One Another Throughout Your Stay in Thailand \u00a0 \u00a0 \u00a0dtac wishes to be your first friend in Thailand from your first day and support you every day you are in Thailand. 1. Burmese and Cambodian SIM at Best Value &#8211; Unlimited usage on 7 social media apps: Messenger\/ Facebook\/ TikTok\/ Viber\/ WhatsApp\/ LINE\/ Instagram &#8211; Unlimited usage on 4 games: Free Fire\/ ROV\/ PUBG\/ Mobile Legends &#8211; 1 Baht per Hour Call to any dtac number from 6 am to 6 pm. &#8211; Call your 1 special person with a dtac subscription for just 1 Baht an hour 24\/7. 2. 5+5+5 IDD Call Promotion to Myanmar and Cambodia For every 5 minutes of call to Myanmar or Cambodia, you get 5 minutes for free plus another 5 minutes to any mobile number on any carrier in Thailand. 3. Jai D Hai Yeum \u2013 if your prepaid call time runs out, you can just borrow some more from dtac 24\/7 with any outstanding bill automatically adjusted the next time you top up. 4. dtac app \u2013 supports Burmese and Cambodian languages making it much easier to use \u2013 from checking balance, buying top up and promotion, or using Jai D services. 5. 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