{"id":545,"date":"2023-02-05T13:25:02","date_gmt":"2023-02-05T13:25:02","guid":{"rendered":"https:\/\/bizuget.com\/en\/?p=545"},"modified":"2023-02-05T13:25:02","modified_gmt":"2023-02-05T13:25:02","slug":"rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok","status":"publish","type":"post","link":"https:\/\/bizuget.com\/en\/lifestyle\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\/","title":{"rendered":"\u2018REV Edition\u2019 celebrates 125th anniversary of Saucony with huge campaign and new store in the heart of Bangkok."},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"font-weight: 400;\">REV Edition, management and marketing company of Saucony sports footwear, is joining the global celebration of Saucony\u2019s 125<sup>th<\/sup>\u00a0anniversary with the \u201cTake Courage\u201d campaign to empower health-conscious consumers of all ages to challenge themselves and go beyond their limits.\u00a0REV Edition moves forward with comprehensive marketing and communication strategies, including the opening of the latest store at Siam Center and the first Pop-Up Space at Siam Discovery.\u00a0To deliver an even better running experience, the new Endorphin Elite and Kinvara 14 running shoes will be launched later this year.<\/p>\n<p style=\"font-weight: 400;\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-116 size-full\" src=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-scaled.jpg 2560w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-300x200.jpg 300w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-1024x683.jpg 1024w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-768x512.jpg 768w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-1536x1024.jpg 1536w, https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZ2_7251-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p style=\"font-weight: 400;\">Regarding the brand\u2019s marketing strategy in 2023 and the sports footwear market in Thailand,\u00a0<strong>Mr. Pornsak Chinawongwatana<\/strong>, Chief Executive Officer of REV Edition Co., Ltd., Saucony\u2019s distributor in Thailand, said \u201cThailand\u2019s sports footwear market in 2023 is highly competitive with many fascinating products.\u00a0At the same time, the situation is returning to normal: people can resume their outdoor activities, go shopping, travel domestically and abroad, exercise, or attend competitions.\u00a0Focusing solely on online strategies is no longer sufficient.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">The marketing and branding direction of \u201cSaucony\u201d this year focuses on brand communication that goes side by side with the 125<sup>th<\/sup>\u00a0anniversary of the brand.\u00a0The keyword \u201cTake Courage\u201d serves as the slogan, campaign name, and core message in all communications, such as product launches, contents and stories that inspire everyone to go beyond their limits.\u00a0Success, big or small \u2013 setting a better record, crossing the finish line, or even tying\u00a0the\u00a0shoelaces before going for your first run \u2013 takes courage.\u00a0\u201cTake Courage\u201d will be the centerpiece of Saucony\u2019s communications and marketing activities throughout 2023.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u201cTake Courage\u201d aims to reach more runners who are the main target group, and expand to new targets, such as young people who are interested in physical fitness, fashion and lifestyle enthusiasts, and tourists. To make the brand accessible to all target groups, in late 2022 Saucony opened the Saucony Official Store on the ground floor of Siam Center, and the Saucony Pop-Up Space on the first floor of Siam Discovery. In addition, REV Edition Co., Ltd. has started expanding the market to neighboring countries by opening a Saucony Flagship Store at Pavilion KL, Kuala Lumpur, Malaysia on December 24, 2022.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Saucony Official Store Siam Center will organize promotional campaigns throughout the year.\u00a0In February, the \u201cRun Into 2023\u201d campaign offers up to 40% discount from January 12 to February 5, 2023. With purchases of 6,000, 3,500, and 1,500 baht, receive an additional discount of 1,200, 500, and 300 baht. From February 9 to March 2, 2023,\u00a0\u201cEnergize Your Steps\u201d also offers up to 40% discount. With a purchase of 3,000 baht (instead of 5,000 baht outside promotion time), customers may apply for membership and receive an instant discount of 10%. Do not forget to keep an eye out for the Valentine\u2019s Day campaign at the Saucony Thailand Facebook fan page and the Saucony Official Store, Siam Center.\u00a0Meanwhile,\u00a0Saucony Pop-Up Space at Siam Discovery has been preparing continuous promotional campaigns with the department store all year round.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Apart from the annual strategies, Saucony has never stopped striving for its ultimate goal: building the brand and market by delivering the best running experience through the best products to the target groups. The brand aims to sit among the top five running shoes brands chosen by runners, as well as to grow its fitness apparel and lifestyle footwear under Saucony Originals.<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">\u201cConsumers who are health conscious and interested in physical fitness are growing in number. Running is the most accessible activity since all they need is running shoes. Saucony\u2019s challenge is to deliver the best running experience through the best products. This year, in addition to \u201cEndorphin Pro 3,\u201d \u201cEndorphin Speed 3,\u201d and \u201cEndorphin Shift 3,\u201d Saucony is preparing to launch new running shoes \u201cEndorphin Elite\u201d and \u201cKinvara 14,\u201d and lifestyle products with unique stories from Saucony Originals, such as TOMBOGO\u2122 X SAUCONY \u201cButterfly,\u201d Saucony x Maybe Tomorrow, and Trailian Pack. These products are designed for our loyal customers as well as sneakerheads who are passionate about lifestyle footwear.\u201d<\/p>\n<p style=\"font-weight: 400;\">\n<p style=\"font-weight: 400;\">Open the door to a new lifestyle together this Tuesday, January 31, 2023 at the activity space (staircase zone), 3<sup>rd<\/sup>\u00a0floor, Siam Discovery.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>REV Edition, management and marketing company of Saucony sports footwear, is joining the global celebration of Saucony\u2019s 125th\u00a0anniversary with the \u201cTake Courage\u201d campaign to empower health-conscious consumers of all ages to challenge themselves and go beyond their limits.\u00a0REV Edition moves forward with comprehensive marketing and communication strategies, including the opening of the latest store at Siam Center and the first Pop-Up Space at Siam Discovery.\u00a0To deliver an even better running experience, the new Endorphin Elite and Kinvara 14 running shoes will be launched later this year. Regarding the brand\u2019s marketing strategy in 2023 and the sports footwear market in Thailand,\u00a0Mr. Pornsak Chinawongwatana, Chief Executive Officer of REV Edition Co., Ltd., Saucony\u2019s distributor in Thailand, said \u201cThailand\u2019s sports footwear market in 2023 is highly competitive with many fascinating products.\u00a0At the same time, the situation is returning to normal: people can resume their outdoor activities, go shopping, travel domestically and abroad, exercise, or attend competitions.\u00a0Focusing solely on online strategies is no longer sufficient. The marketing and branding direction of \u201cSaucony\u201d this year focuses on brand communication that goes side by side with the 125th\u00a0anniversary of the brand.\u00a0The keyword \u201cTake Courage\u201d serves as the slogan, campaign name, and core message in all communications, such as product launches, contents and stories that inspire everyone to go beyond their limits.\u00a0Success, big or small \u2013 setting a better record, crossing the finish line, or even tying\u00a0the\u00a0shoelaces before going for your first run \u2013 takes courage.\u00a0\u201cTake Courage\u201d will be the centerpiece of Saucony\u2019s communications and marketing activities throughout 2023. \u201cTake Courage\u201d aims to reach more runners who are the main target group, and expand to new targets, such as young people who are interested in physical fitness, fashion and lifestyle enthusiasts, and tourists. To make the brand accessible to all target groups, in late 2022 Saucony opened the Saucony Official Store on the ground floor of Siam Center, and the Saucony Pop-Up Space on the first floor of Siam Discovery. In addition, REV Edition Co., Ltd. has started expanding the market to neighboring countries by opening a Saucony Flagship Store at Pavilion KL, Kuala Lumpur, Malaysia on December 24, 2022. Saucony Official Store Siam Center will organize promotional campaigns throughout the year.\u00a0In February, the \u201cRun Into 2023\u201d campaign offers up to 40% discount from January 12 to February 5, 2023. With purchases of 6,000, 3,500, and 1,500 baht, receive an additional discount of 1,200, 500, and 300 baht. From February 9 to March 2, 2023,\u00a0\u201cEnergize Your Steps\u201d also offers up to 40% discount. With a purchase of 3,000 baht (instead of 5,000 baht outside promotion time), customers may apply for membership and receive an instant discount of 10%. Do not forget to keep an eye out for the Valentine\u2019s Day campaign at the Saucony Thailand Facebook fan page and the Saucony Official Store, Siam Center.\u00a0Meanwhile,\u00a0Saucony Pop-Up Space at Siam Discovery has been preparing continuous promotional campaigns with the department store all year round. Apart from the annual strategies, Saucony has never stopped striving for its ultimate goal: building the brand and market by delivering the best running experience through the best products to the target groups. The brand aims to sit among the top five running shoes brands chosen by runners, as well as to grow its fitness apparel and lifestyle footwear under Saucony Originals. \u201cConsumers who are health conscious and interested in physical fitness are growing in number. Running is the most accessible activity since all they need is running shoes. Saucony\u2019s challenge is to deliver the best running experience through the best products. This year, in addition to \u201cEndorphin Pro 3,\u201d \u201cEndorphin Speed 3,\u201d and \u201cEndorphin Shift 3,\u201d Saucony is preparing to launch new running shoes \u201cEndorphin Elite\u201d and \u201cKinvara 14,\u201d and lifestyle products with unique stories from Saucony Originals, such as TOMBOGO\u2122 X SAUCONY \u201cButterfly,\u201d Saucony x Maybe Tomorrow, and Trailian Pack. These products are designed for our loyal customers as well as sneakerheads who are passionate about lifestyle footwear.\u201d Open the door to a new lifestyle together this Tuesday, January 31, 2023 at the activity space (staircase zone), 3rd\u00a0floor, Siam Discovery.<\/p>\n","protected":false},"author":2,"featured_media":118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2018REV Edition\u2019 celebrates 125th anniversary of Saucony with huge campaign and new store in the heart of Bangkok. - Bizuget.com l EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizuget.com\/en\/lifestyle\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018REV Edition\u2019 celebrates 125th anniversary of Saucony with huge campaign and new store in the heart of Bangkok.\" \/>\n<meta property=\"og:description\" content=\"REV Edition, management and marketing company of Saucony sports footwear, is joining the global celebration of Saucony\u2019s 125th\u00a0anniversary with the \u201cTake Courage\u201d campaign to empower health-conscious consumers of all ages to challenge themselves and go beyond their limits.\u00a0REV Edition moves forward with comprehensive marketing and communication strategies, including the opening of the latest store at Siam Center and the first Pop-Up Space at Siam Discovery.\u00a0To deliver an even better running experience, the new Endorphin Elite and Kinvara 14 running shoes will be launched later this year. Regarding the brand\u2019s marketing strategy in 2023 and the sports footwear market in Thailand,\u00a0Mr. Pornsak Chinawongwatana, Chief Executive Officer of REV Edition Co., Ltd., Saucony\u2019s distributor in Thailand, said \u201cThailand\u2019s sports footwear market in 2023 is highly competitive with many fascinating products.\u00a0At the same time, the situation is returning to normal: people can resume their outdoor activities, go shopping, travel domestically and abroad, exercise, or attend competitions.\u00a0Focusing solely on online strategies is no longer sufficient. The marketing and branding direction of \u201cSaucony\u201d this year focuses on brand communication that goes side by side with the 125th\u00a0anniversary of the brand.\u00a0The keyword \u201cTake Courage\u201d serves as the slogan, campaign name, and core message in all communications, such as product launches, contents and stories that inspire everyone to go beyond their limits.\u00a0Success, big or small \u2013 setting a better record, crossing the finish line, or even tying\u00a0the\u00a0shoelaces before going for your first run \u2013 takes courage.\u00a0\u201cTake Courage\u201d will be the centerpiece of Saucony\u2019s communications and marketing activities throughout 2023. \u201cTake Courage\u201d aims to reach more runners who are the main target group, and expand to new targets, such as young people who are interested in physical fitness, fashion and lifestyle enthusiasts, and tourists. To make the brand accessible to all target groups, in late 2022 Saucony opened the Saucony Official Store on the ground floor of Siam Center, and the Saucony Pop-Up Space on the first floor of Siam Discovery. In addition, REV Edition Co., Ltd. has started expanding the market to neighboring countries by opening a Saucony Flagship Store at Pavilion KL, Kuala Lumpur, Malaysia on December 24, 2022. Saucony Official Store Siam Center will organize promotional campaigns throughout the year.\u00a0In February, the \u201cRun Into 2023\u201d campaign offers up to 40% discount from January 12 to February 5, 2023. With purchases of 6,000, 3,500, and 1,500 baht, receive an additional discount of 1,200, 500, and 300 baht. From February 9 to March 2, 2023,\u00a0\u201cEnergize Your Steps\u201d also offers up to 40% discount. With a purchase of 3,000 baht (instead of 5,000 baht outside promotion time), customers may apply for membership and receive an instant discount of 10%. Do not forget to keep an eye out for the Valentine\u2019s Day campaign at the Saucony Thailand Facebook fan page and the Saucony Official Store, Siam Center.\u00a0Meanwhile,\u00a0Saucony Pop-Up Space at Siam Discovery has been preparing continuous promotional campaigns with the department store all year round. Apart from the annual strategies, Saucony has never stopped striving for its ultimate goal: building the brand and market by delivering the best running experience through the best products to the target groups. The brand aims to sit among the top five running shoes brands chosen by runners, as well as to grow its fitness apparel and lifestyle footwear under Saucony Originals. \u201cConsumers who are health conscious and interested in physical fitness are growing in number. Running is the most accessible activity since all they need is running shoes. Saucony\u2019s challenge is to deliver the best running experience through the best products. This year, in addition to \u201cEndorphin Pro 3,\u201d \u201cEndorphin Speed 3,\u201d and \u201cEndorphin Shift 3,\u201d Saucony is preparing to launch new running shoes \u201cEndorphin Elite\u201d and \u201cKinvara 14,\u201d and lifestyle products with unique stories from Saucony Originals, such as TOMBOGO\u2122 X SAUCONY \u201cButterfly,\u201d Saucony x Maybe Tomorrow, and Trailian Pack. These products are designed for our loyal customers as well as sneakerheads who are passionate about lifestyle footwear.\u201d Open the door to a new lifestyle together this Tuesday, January 31, 2023 at the activity space (staircase zone), 3rd\u00a0floor, Siam Discovery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizuget.com\/en\/lifestyle\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\/\" \/>\n<meta property=\"og:site_name\" content=\"Bizuget.com l EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-05T13:25:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZD_5760-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/lifestyle\\\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/lifestyle\\\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/person\\\/98cb552029626fd4986a2a08bd35c58c\"},\"headline\":\"\u2018REV Edition\u2019 celebrates 125th anniversary of Saucony with huge campaign and new store in the heart of Bangkok.\",\"datePublished\":\"2023-02-05T13:25:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/lifestyle\\\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\\\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/lifestyle\\\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/ZZD_5760-scaled.jpg\",\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/lifestyle\\\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\\\/\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/lifestyle\\\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\\\/\",\"name\":\"\u2018REV Edition\u2019 celebrates 125th anniversary of Saucony with huge campaign and new store in the heart of Bangkok. - 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Bizuget.com l EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizuget.com\/en\/lifestyle\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\/","og_locale":"en_US","og_type":"article","og_title":"\u2018REV Edition\u2019 celebrates 125th anniversary of Saucony with huge campaign and new store in the heart of Bangkok.","og_description":"REV Edition, management and marketing company of Saucony sports footwear, is joining the global celebration of Saucony\u2019s 125th\u00a0anniversary with the \u201cTake Courage\u201d campaign to empower health-conscious consumers of all ages to challenge themselves and go beyond their limits.\u00a0REV Edition moves forward with comprehensive marketing and communication strategies, including the opening of the latest store at Siam Center and the first Pop-Up Space at Siam Discovery.\u00a0To deliver an even better running experience, the new Endorphin Elite and Kinvara 14 running shoes will be launched later this year. Regarding the brand\u2019s marketing strategy in 2023 and the sports footwear market in Thailand,\u00a0Mr. Pornsak Chinawongwatana, Chief Executive Officer of REV Edition Co., Ltd., Saucony\u2019s distributor in Thailand, said \u201cThailand\u2019s sports footwear market in 2023 is highly competitive with many fascinating products.\u00a0At the same time, the situation is returning to normal: people can resume their outdoor activities, go shopping, travel domestically and abroad, exercise, or attend competitions.\u00a0Focusing solely on online strategies is no longer sufficient. The marketing and branding direction of \u201cSaucony\u201d this year focuses on brand communication that goes side by side with the 125th\u00a0anniversary of the brand.\u00a0The keyword \u201cTake Courage\u201d serves as the slogan, campaign name, and core message in all communications, such as product launches, contents and stories that inspire everyone to go beyond their limits.\u00a0Success, big or small \u2013 setting a better record, crossing the finish line, or even tying\u00a0the\u00a0shoelaces before going for your first run \u2013 takes courage.\u00a0\u201cTake Courage\u201d will be the centerpiece of Saucony\u2019s communications and marketing activities throughout 2023. \u201cTake Courage\u201d aims to reach more runners who are the main target group, and expand to new targets, such as young people who are interested in physical fitness, fashion and lifestyle enthusiasts, and tourists. To make the brand accessible to all target groups, in late 2022 Saucony opened the Saucony Official Store on the ground floor of Siam Center, and the Saucony Pop-Up Space on the first floor of Siam Discovery. In addition, REV Edition Co., Ltd. has started expanding the market to neighboring countries by opening a Saucony Flagship Store at Pavilion KL, Kuala Lumpur, Malaysia on December 24, 2022. Saucony Official Store Siam Center will organize promotional campaigns throughout the year.\u00a0In February, the \u201cRun Into 2023\u201d campaign offers up to 40% discount from January 12 to February 5, 2023. With purchases of 6,000, 3,500, and 1,500 baht, receive an additional discount of 1,200, 500, and 300 baht. From February 9 to March 2, 2023,\u00a0\u201cEnergize Your Steps\u201d also offers up to 40% discount. With a purchase of 3,000 baht (instead of 5,000 baht outside promotion time), customers may apply for membership and receive an instant discount of 10%. Do not forget to keep an eye out for the Valentine\u2019s Day campaign at the Saucony Thailand Facebook fan page and the Saucony Official Store, Siam Center.\u00a0Meanwhile,\u00a0Saucony Pop-Up Space at Siam Discovery has been preparing continuous promotional campaigns with the department store all year round. Apart from the annual strategies, Saucony has never stopped striving for its ultimate goal: building the brand and market by delivering the best running experience through the best products to the target groups. The brand aims to sit among the top five running shoes brands chosen by runners, as well as to grow its fitness apparel and lifestyle footwear under Saucony Originals. \u201cConsumers who are health conscious and interested in physical fitness are growing in number. Running is the most accessible activity since all they need is running shoes. Saucony\u2019s challenge is to deliver the best running experience through the best products. This year, in addition to \u201cEndorphin Pro 3,\u201d \u201cEndorphin Speed 3,\u201d and \u201cEndorphin Shift 3,\u201d Saucony is preparing to launch new running shoes \u201cEndorphin Elite\u201d and \u201cKinvara 14,\u201d and lifestyle products with unique stories from Saucony Originals, such as TOMBOGO\u2122 X SAUCONY \u201cButterfly,\u201d Saucony x Maybe Tomorrow, and Trailian Pack. These products are designed for our loyal customers as well as sneakerheads who are passionate about lifestyle footwear.\u201d Open the door to a new lifestyle together this Tuesday, January 31, 2023 at the activity space (staircase zone), 3rd\u00a0floor, Siam Discovery.","og_url":"https:\/\/bizuget.com\/en\/lifestyle\/rev-edition-celebrates-125th-anniversary-of-saucony-with-huge-campaign-and-new-store-in-the-heart-of-bangkok\/","og_site_name":"Bizuget.com l EN","article_published_time":"2023-02-05T13:25:02+00:00","og_image":[{"width":2560,"height":1703,"url":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/ZZD_5760-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 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