{"id":1536,"date":"2024-03-01T10:31:54","date_gmt":"2024-03-01T03:31:54","guid":{"rendered":"https:\/\/bizuget.com\/en\/?p=1536"},"modified":"2024-03-01T10:31:54","modified_gmt":"2024-03-01T03:31:54","slug":"yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp","status":"publish","type":"post","link":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/","title":{"rendered":"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience"},"content":{"rendered":"

Yayoi, a prominent Japanese restaurant chain with a history of more than 138years and famed for its Teishoku set menus, is celebrating its 18th<\/sup> anniversary in Thailand with a major revamp of its brand through a \u201cJapanese food intimacy\u201d strategy to deepen the dining experience for all its customers.<\/p>\n

\u00a0 \u00a0 The revamp has kicked off with the launch of a new logo for the restaurant chain with the letter Y in its name created by combining an iconic Japanese brushstroke with a contemporary font. Inspired by Japanese pop culture, the new logo continues using the chain\u2019s iconic pink color but with a touch of yellow to convey freshness and fun. Another twist on the logo is a symbol that represents Yayoi\u2019s famous Teishoku set menus with the dot on the letter \u201ci\u201d.<\/p>\n

\u00a0 \u00a0 In addition, Yayoi is introducing two signature menus: the \u201cYayoi Teishoku Buta Yakiniku\u201d and \u201cYayoi Teishoku Salmon Hanamaki\u201d. Both menus have been created by Japanese expert chefs offering great tastes at an affordable price while emphasizing Yayoi\u2019s dominance as the \u201cKing of Teishoku\u201d.<\/p>\n

\"\"<\/p>\n

\u00a0 \u00a0 \u201cBack on March 1 in 2006, which was 18 years ago, we brought the Yayoi franchise from Japan and opened our first branch in Thailand, introducing Thai consumers to ‘Teishoku’, a classic Japanese set meal which Yayoi Japan has served for more than 138 years \u2014 since 1886 during the Meiji era,\u201d said \u00a0Rit Thirakomen, Chairman of the Board of Directors and Chief Executive Officer of MK Restaurant Group Public Company Limited, which operates Yayoi in Thailand<\/strong>.<\/p>\n

\u00a0 \u00a0 \u00a0\u201cThe advantage of this meal seat is that it provides proper nutritional value for the whole body through a balanced arrangement of each food component, including Japanese rice, a main dish such as meat, a side dish such as vegetables, a soup, and other side dishes, all served together on the same tray. We have built upon this idea by adding creativity and modern innovations in the tradition of Japanese kitchens,\u201d Rit <\/strong>explained.<\/p>\n

\u00a0 \u00a0 \u00a0\u201cCombined with how we respond to the different needs of Thai consumers, we make it easier and more convenient for them to access Japanese food at our restaurants. As a result, Yayoi has become one of the most popular restaurant chains in Thailand for local diners, regardless of their gender or age. They can choose to dine with at any time of the day. When most local foodies think of one Japanese restaurant that encapsulates the essence of Japanese cuisine with high quality and delicious meals at reasonable prices, they immediately think of Yayoi.\u201d<\/p>\n

\u00a0 \u00a0 To celebrate its 18th<\/sup> anniversary in Thailand, Yayoi would like to thank all its customers at its more than 200 branches nationwide, Rit<\/strong> added.<\/p>\n

\u00a0 \u00a0 Currently, Yayoi has more than 360 branches in Japan and is expanding to other countries around the world, including Singapore, Malaysia, Philippines, Taiwan, Australia, and the United States. In order to capitalize on its success as a leader on the highly competitive Japanese restaurant market, this year Yayoi would like to invite all customers to come and experience an even more impressive dining experience at all branches. Yayoi would also like to invite them to follow up on all marketing activities and special promotions that will be released continuously.<\/p>\n

Yayoi prides itself on three important core values:<\/p>\n

    \n
  1. The best selection of Teishoku set menu that has been people\u2019s favourite.<\/li>\n
  2. The authenticity of Japanese deliciousness in its original taste.<\/li>\n
  3. The innovative variety of more than 160 menu items that customers love.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    \u00a0 \u00a0 Yayoi will continue to offer popular favorites as well as signature dishes meticulously cooked from high-quality imported ingredients by expert chefs from Japan, including \u201cYayoi Teishoku Buta Yakiniku,\u201d tender grilled bite-sized pork pieces with special yakiniku sauce served in a hot pan with Japanese rice and full side dishes;<\/p>\n

    \"\"<\/p>\n

    \u00a0 \u00a0 \u201cYayoi Teishoku Salmon Hanamaki,\u201d a set with a large piece of delicious salmon grilled on a hot plate topped with juicy secret sauce and served with premium side dishes. There are also iconic best-selling menus such as \u201cRoasted Pork on Hot Plate,\u201d \u201cYayoi Ramen Champion\u201d and many other new dishes in every category, including Double Buta Cheesy Katsu, Lava Spicy Salmon Roll, Yuzu Reimen, Fusion Menus, Ebi Tempura Tomyum Ramen and many more. They are all available at Yayoi\u2019s more than 200 branches nationwide from March 1, 2024.<\/p>\n

    \u00a0 \u00a0 \u201c<\/em>Since the brand was first established in Japan 138 years ago, Yayoi has never stopped innovating and introducing new menus while keeping traditions alive in order to respond to consumers\u2019 changing expectations, preferences and culinary needs. Every set menu we serve has been developed based on the expertise of both Japanese and Thai chefs to please all Thai customers who love Japanese food and want to have the same experience as customers in Japan. We hope to see Yayoi become even more of a cherished brand for all our customers,\u201d Rit<\/strong>said.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Yayoi, a prominent Japanese restaurant chain with a history of more than 138years and famed for its Teishoku set menus, is celebrating its 18th anniversary in Thailand with a major revamp of its brand through a \u201cJapanese food intimacy\u201d strategy to deepen the dining experience for all its customers. \u00a0 \u00a0 The revamp has kicked off with the launch of a new logo for the restaurant chain with the letter Y in its name created by combining an iconic Japanese brushstroke with a contemporary font. Inspired by Japanese pop culture, the new logo continues using the chain\u2019s iconic pink color but with a touch of yellow to convey freshness and fun. Another twist on the logo is a symbol that represents Yayoi\u2019s famous Teishoku set menus with the dot on the letter \u201ci\u201d. \u00a0 \u00a0 In addition, Yayoi is introducing two signature menus: the \u201cYayoi Teishoku Buta Yakiniku\u201d and \u201cYayoi Teishoku Salmon Hanamaki\u201d. Both menus have been created by Japanese expert chefs offering great tastes at an affordable price while emphasizing Yayoi\u2019s dominance as the \u201cKing of Teishoku\u201d. \u00a0 \u00a0 \u201cBack on March 1 in 2006, which was 18 years ago, we brought the Yayoi franchise from Japan and opened our first branch in Thailand, introducing Thai consumers to ‘Teishoku’, a classic Japanese set meal which Yayoi Japan has served for more than 138 years \u2014 since 1886 during the Meiji era,\u201d said \u00a0Rit Thirakomen, Chairman of the Board of Directors and Chief Executive Officer of MK Restaurant Group Public Company Limited, which operates Yayoi in Thailand. \u00a0 \u00a0 \u00a0\u201cThe advantage of this meal seat is that it provides proper nutritional value for the whole body through a balanced arrangement of each food component, including Japanese rice, a main dish such as meat, a side dish such as vegetables, a soup, and other side dishes, all served together on the same tray. We have built upon this idea by adding creativity and modern innovations in the tradition of Japanese kitchens,\u201d Rit explained. \u00a0 \u00a0 \u00a0\u201cCombined with how we respond to the different needs of Thai consumers, we make it easier and more convenient for them to access Japanese food at our restaurants. As a result, Yayoi has become one of the most popular restaurant chains in Thailand for local diners, regardless of their gender or age. They can choose to dine with at any time of the day. When most local foodies think of one Japanese restaurant that encapsulates the essence of Japanese cuisine with high quality and delicious meals at reasonable prices, they immediately think of Yayoi.\u201d \u00a0 \u00a0 To celebrate its 18th anniversary in Thailand, Yayoi would like to thank all its customers at its more than 200 branches nationwide, Rit added. \u00a0 \u00a0 Currently, Yayoi has more than 360 branches in Japan and is expanding to other countries around the world, including Singapore, Malaysia, Philippines, Taiwan, Australia, and the United States. In order to capitalize on its success as a leader on the highly competitive Japanese restaurant market, this year Yayoi would like to invite all customers to come and experience an even more impressive dining experience at all branches. Yayoi would also like to invite them to follow up on all marketing activities and special promotions that will be released continuously. Yayoi prides itself on three important core values: The best selection of Teishoku set menu that has been people\u2019s favourite. The authenticity of Japanese deliciousness in its original taste. The innovative variety of more than 160 menu items that customers love. \u00a0 \u00a0 Yayoi will continue to offer popular favorites as well as signature dishes meticulously cooked from high-quality imported ingredients by expert chefs from Japan, including \u201cYayoi Teishoku Buta Yakiniku,\u201d tender grilled bite-sized pork pieces with special yakiniku sauce served in a hot pan with Japanese rice and full side dishes; \u00a0 \u00a0 \u201cYayoi Teishoku Salmon Hanamaki,\u201d a set with a large piece of delicious salmon grilled on a hot plate topped with juicy secret sauce and served with premium side dishes. There are also iconic best-selling menus such as \u201cRoasted Pork on Hot Plate,\u201d \u201cYayoi Ramen Champion\u201d and many other new dishes in every category, including Double Buta Cheesy Katsu, Lava Spicy Salmon Roll, Yuzu Reimen, Fusion Menus, Ebi Tempura Tomyum Ramen and many more. They are all available at Yayoi\u2019s more than 200 branches nationwide from March 1, 2024. \u00a0 \u00a0 \u201cSince the brand was first established in Japan 138 years ago, Yayoi has never stopped innovating and introducing new menus while keeping traditions alive in order to respond to consumers\u2019 changing expectations, preferences and culinary needs. Every set menu we serve has been developed based on the expertise of both Japanese and Thai chefs to please all Thai customers who love Japanese food and want to have the same experience as customers in Japan. We hope to see Yayoi become even more of a cherished brand for all our customers,\u201d Ritsaid.<\/p>\n","protected":false},"author":1,"featured_media":1541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eat-drink-travel"],"yoast_head":"\nYayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience - Bizuget.com l EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience\" \/>\n<meta property=\"og:description\" content=\"Yayoi, a prominent Japanese restaurant chain with a history of more than 138years and famed for its Teishoku set menus, is celebrating its 18th anniversary in Thailand with a major revamp of its brand through a \u201cJapanese food intimacy\u201d strategy to deepen the dining experience for all its customers. \u00a0 \u00a0 The revamp has kicked off with the launch of a new logo for the restaurant chain with the letter Y in its name created by combining an iconic Japanese brushstroke with a contemporary font. Inspired by Japanese pop culture, the new logo continues using the chain\u2019s iconic pink color but with a touch of yellow to convey freshness and fun. Another twist on the logo is a symbol that represents Yayoi\u2019s famous Teishoku set menus with the dot on the letter \u201ci\u201d. \u00a0 \u00a0 In addition, Yayoi is introducing two signature menus: the \u201cYayoi Teishoku Buta Yakiniku\u201d and \u201cYayoi Teishoku Salmon Hanamaki\u201d. Both menus have been created by Japanese expert chefs offering great tastes at an affordable price while emphasizing Yayoi\u2019s dominance as the \u201cKing of Teishoku\u201d. \u00a0 \u00a0 \u201cBack on March 1 in 2006, which was 18 years ago, we brought the Yayoi franchise from Japan and opened our first branch in Thailand, introducing Thai consumers to ‘Teishoku’, a classic Japanese set meal which Yayoi Japan has served for more than 138 years \u2014 since 1886 during the Meiji era,\u201d said \u00a0Rit Thirakomen, Chairman of the Board of Directors and Chief Executive Officer of MK Restaurant Group Public Company Limited, which operates Yayoi in Thailand. \u00a0 \u00a0 \u00a0\u201cThe advantage of this meal seat is that it provides proper nutritional value for the whole body through a balanced arrangement of each food component, including Japanese rice, a main dish such as meat, a side dish such as vegetables, a soup, and other side dishes, all served together on the same tray. We have built upon this idea by adding creativity and modern innovations in the tradition of Japanese kitchens,\u201d Rit explained. \u00a0 \u00a0 \u00a0\u201cCombined with how we respond to the different needs of Thai consumers, we make it easier and more convenient for them to access Japanese food at our restaurants. As a result, Yayoi has become one of the most popular restaurant chains in Thailand for local diners, regardless of their gender or age. They can choose to dine with at any time of the day. When most local foodies think of one Japanese restaurant that encapsulates the essence of Japanese cuisine with high quality and delicious meals at reasonable prices, they immediately think of Yayoi.\u201d \u00a0 \u00a0 To celebrate its 18th anniversary in Thailand, Yayoi would like to thank all its customers at its more than 200 branches nationwide, Rit added. \u00a0 \u00a0 Currently, Yayoi has more than 360 branches in Japan and is expanding to other countries around the world, including Singapore, Malaysia, Philippines, Taiwan, Australia, and the United States. In order to capitalize on its success as a leader on the highly competitive Japanese restaurant market, this year Yayoi would like to invite all customers to come and experience an even more impressive dining experience at all branches. Yayoi would also like to invite them to follow up on all marketing activities and special promotions that will be released continuously. Yayoi prides itself on three important core values: The best selection of Teishoku set menu that has been people\u2019s favourite. The authenticity of Japanese deliciousness in its original taste. The innovative variety of more than 160 menu items that customers love. \u00a0 \u00a0 Yayoi will continue to offer popular favorites as well as signature dishes meticulously cooked from high-quality imported ingredients by expert chefs from Japan, including \u201cYayoi Teishoku Buta Yakiniku,\u201d tender grilled bite-sized pork pieces with special yakiniku sauce served in a hot pan with Japanese rice and full side dishes; \u00a0 \u00a0 \u201cYayoi Teishoku Salmon Hanamaki,\u201d a set with a large piece of delicious salmon grilled on a hot plate topped with juicy secret sauce and served with premium side dishes. There are also iconic best-selling menus such as \u201cRoasted Pork on Hot Plate,\u201d \u201cYayoi Ramen Champion\u201d and many other new dishes in every category, including Double Buta Cheesy Katsu, Lava Spicy Salmon Roll, Yuzu Reimen, Fusion Menus, Ebi Tempura Tomyum Ramen and many more. They are all available at Yayoi\u2019s more than 200 branches nationwide from March 1, 2024. \u00a0 \u00a0 \u201cSince the brand was first established in Japan 138 years ago, Yayoi has never stopped innovating and introducing new menus while keeping traditions alive in order to respond to consumers\u2019 changing expectations, preferences and culinary needs. Every set menu we serve has been developed based on the expertise of both Japanese and Thai chefs to please all Thai customers who love Japanese food and want to have the same experience as customers in Japan. We hope to see Yayoi become even more of a cherished brand for all our customers,\u201d Ritsaid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/\" \/>\n<meta property=\"og:site_name\" content=\"Bizuget.com l EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-01T03:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/person\\\/fb06f3285f23e5ba62448a4743745f2d\"},\"headline\":\"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience\",\"datePublished\":\"2024-03-01T03:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/\"},\"wordCount\":821,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg\",\"articleSection\":[\"Eat-Drink-Travel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/\",\"name\":\"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience - Bizuget.com l EN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg\",\"datePublished\":\"2024-03-01T03:31:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg\",\"contentUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg\",\"width\":450,\"height\":253},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/eat-drink-travel\\\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bizuget.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/bizuget.com\\\/en\\\/category\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Eat-Drink-Travel\",\"item\":\"https:\\\/\\\/bizuget.com\\\/en\\\/category\\\/marketing\\\/eat-drink-travel\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/\",\"name\":\"Bizuget.com l EN\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bizuget.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\",\"name\":\"Bizuget.com l EN\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/1200x300.jpg\",\"contentUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/1200x300.jpg\",\"width\":1080,\"height\":270,\"caption\":\"Bizuget.com l EN\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/person\\\/fb06f3285f23e5ba62448a4743745f2d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cff428cbada946b1d8c4109082e36526da9e0548a63225a4e49d40ecd1c606cf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cff428cbada946b1d8c4109082e36526da9e0548a63225a4e49d40ecd1c606cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cff428cbada946b1d8c4109082e36526da9e0548a63225a4e49d40ecd1c606cf?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/bizuget.com\\\/en\"],\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/author\\\/bizuget2022gmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience - Bizuget.com l EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/","og_locale":"en_US","og_type":"article","og_title":"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience","og_description":"Yayoi, a prominent Japanese restaurant chain with a history of more than 138years and famed for its Teishoku set menus, is celebrating its 18th anniversary in Thailand with a major revamp of its brand through a \u201cJapanese food intimacy\u201d strategy to deepen the dining experience for all its customers. \u00a0 \u00a0 The revamp has kicked off with the launch of a new logo for the restaurant chain with the letter Y in its name created by combining an iconic Japanese brushstroke with a contemporary font. Inspired by Japanese pop culture, the new logo continues using the chain\u2019s iconic pink color but with a touch of yellow to convey freshness and fun. Another twist on the logo is a symbol that represents Yayoi\u2019s famous Teishoku set menus with the dot on the letter \u201ci\u201d. \u00a0 \u00a0 In addition, Yayoi is introducing two signature menus: the \u201cYayoi Teishoku Buta Yakiniku\u201d and \u201cYayoi Teishoku Salmon Hanamaki\u201d. Both menus have been created by Japanese expert chefs offering great tastes at an affordable price while emphasizing Yayoi\u2019s dominance as the \u201cKing of Teishoku\u201d. \u00a0 \u00a0 \u201cBack on March 1 in 2006, which was 18 years ago, we brought the Yayoi franchise from Japan and opened our first branch in Thailand, introducing Thai consumers to ‘Teishoku’, a classic Japanese set meal which Yayoi Japan has served for more than 138 years \u2014 since 1886 during the Meiji era,\u201d said \u00a0Rit Thirakomen, Chairman of the Board of Directors and Chief Executive Officer of MK Restaurant Group Public Company Limited, which operates Yayoi in Thailand. \u00a0 \u00a0 \u00a0\u201cThe advantage of this meal seat is that it provides proper nutritional value for the whole body through a balanced arrangement of each food component, including Japanese rice, a main dish such as meat, a side dish such as vegetables, a soup, and other side dishes, all served together on the same tray. We have built upon this idea by adding creativity and modern innovations in the tradition of Japanese kitchens,\u201d Rit explained. \u00a0 \u00a0 \u00a0\u201cCombined with how we respond to the different needs of Thai consumers, we make it easier and more convenient for them to access Japanese food at our restaurants. As a result, Yayoi has become one of the most popular restaurant chains in Thailand for local diners, regardless of their gender or age. They can choose to dine with at any time of the day. When most local foodies think of one Japanese restaurant that encapsulates the essence of Japanese cuisine with high quality and delicious meals at reasonable prices, they immediately think of Yayoi.\u201d \u00a0 \u00a0 To celebrate its 18th anniversary in Thailand, Yayoi would like to thank all its customers at its more than 200 branches nationwide, Rit added. \u00a0 \u00a0 Currently, Yayoi has more than 360 branches in Japan and is expanding to other countries around the world, including Singapore, Malaysia, Philippines, Taiwan, Australia, and the United States. In order to capitalize on its success as a leader on the highly competitive Japanese restaurant market, this year Yayoi would like to invite all customers to come and experience an even more impressive dining experience at all branches. Yayoi would also like to invite them to follow up on all marketing activities and special promotions that will be released continuously. Yayoi prides itself on three important core values: The best selection of Teishoku set menu that has been people\u2019s favourite. The authenticity of Japanese deliciousness in its original taste. The innovative variety of more than 160 menu items that customers love. \u00a0 \u00a0 Yayoi will continue to offer popular favorites as well as signature dishes meticulously cooked from high-quality imported ingredients by expert chefs from Japan, including \u201cYayoi Teishoku Buta Yakiniku,\u201d tender grilled bite-sized pork pieces with special yakiniku sauce served in a hot pan with Japanese rice and full side dishes; \u00a0 \u00a0 \u201cYayoi Teishoku Salmon Hanamaki,\u201d a set with a large piece of delicious salmon grilled on a hot plate topped with juicy secret sauce and served with premium side dishes. There are also iconic best-selling menus such as \u201cRoasted Pork on Hot Plate,\u201d \u201cYayoi Ramen Champion\u201d and many other new dishes in every category, including Double Buta Cheesy Katsu, Lava Spicy Salmon Roll, Yuzu Reimen, Fusion Menus, Ebi Tempura Tomyum Ramen and many more. They are all available at Yayoi\u2019s more than 200 branches nationwide from March 1, 2024. \u00a0 \u00a0 \u201cSince the brand was first established in Japan 138 years ago, Yayoi has never stopped innovating and introducing new menus while keeping traditions alive in order to respond to consumers\u2019 changing expectations, preferences and culinary needs. Every set menu we serve has been developed based on the expertise of both Japanese and Thai chefs to please all Thai customers who love Japanese food and want to have the same experience as customers in Japan. We hope to see Yayoi become even more of a cherished brand for all our customers,\u201d Ritsaid.","og_url":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/","og_site_name":"Bizuget.com l EN","article_published_time":"2024-03-01T03:31:54+00:00","og_image":[{"width":450,"height":253,"url":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#article","isPartOf":{"@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/"},"author":{"name":"admin","@id":"https:\/\/bizuget.com\/en\/#\/schema\/person\/fb06f3285f23e5ba62448a4743745f2d"},"headline":"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience","datePublished":"2024-03-01T03:31:54+00:00","mainEntityOfPage":{"@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/"},"wordCount":821,"commentCount":0,"publisher":{"@id":"https:\/\/bizuget.com\/en\/#organization"},"image":{"@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#primaryimage"},"thumbnailUrl":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg","articleSection":["Eat-Drink-Travel"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/","url":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/","name":"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience - Bizuget.com l EN","isPartOf":{"@id":"https:\/\/bizuget.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#primaryimage"},"image":{"@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#primaryimage"},"thumbnailUrl":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg","datePublished":"2024-03-01T03:31:54+00:00","breadcrumb":{"@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#primaryimage","url":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg","contentUrl":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg","width":450,"height":253},{"@type":"BreadcrumbList","@id":"https:\/\/bizuget.com\/en\/marketing\/eat-drink-travel\/yayoi-celebrates-18th-anniversary-in-thailand-and-138th-year-in-japan-reinforces-its-position-as-a-leader-among-japanese-restaurants-by-introducing-teishoku-set-along-with-a-revamp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bizuget.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/bizuget.com\/en\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Eat-Drink-Travel","item":"https:\/\/bizuget.com\/en\/category\/marketing\/eat-drink-travel\/"},{"@type":"ListItem","position":4,"name":"Yayoi celebrates 18th anniversary in Thailand and 138th year in Japan; reinforces its position as a leader among Japanese restaurants by introducing \u2018Teishoku set\u2019 along with a revamped experience"}]},{"@type":"WebSite","@id":"https:\/\/bizuget.com\/en\/#website","url":"https:\/\/bizuget.com\/en\/","name":"Bizuget.com l EN","description":"","publisher":{"@id":"https:\/\/bizuget.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizuget.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bizuget.com\/en\/#organization","name":"Bizuget.com l EN","url":"https:\/\/bizuget.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizuget.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/1200x300.jpg","contentUrl":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/02\/1200x300.jpg","width":1080,"height":270,"caption":"Bizuget.com l EN"},"image":{"@id":"https:\/\/bizuget.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bizuget.com\/en\/#\/schema\/person\/fb06f3285f23e5ba62448a4743745f2d","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cff428cbada946b1d8c4109082e36526da9e0548a63225a4e49d40ecd1c606cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cff428cbada946b1d8c4109082e36526da9e0548a63225a4e49d40ecd1c606cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cff428cbada946b1d8c4109082e36526da9e0548a63225a4e49d40ecd1c606cf?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/bizuget.com\/en"],"url":"https:\/\/bizuget.com\/en\/author\/bizuget2022gmail-com\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg",450,253,false],"landscape":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg",450,253,false],"portraits":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg",450,253,false],"thumbnail":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-150x150.jpg",150,150,true],"medium":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-300x169.jpg",300,169,true],"large":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-2048x1152.jpg",2048,1152,true],"smart-post-landscape":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg",450,253,false],"smart-post-portrait":["https:\/\/bizuget.com\/en\/wp-content\/uploads\/2024\/03\/2.-The-launch-of-a-new-logo-scaled-e1709263818718.jpg",450,253,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/bizuget.com\/en\/author\/bizuget2022gmail-com\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/bizuget.com\/en\/category\/marketing\/eat-drink-travel\/\" rel=\"category tag\">Eat-Drink-Travel<\/a>","rttpg_excerpt":"Yayoi, a prominent Japanese restaurant chain with a history of more than 138years and famed for its Teishoku set menus, is celebrating its 18th anniversary in Thailand with a major revamp of its brand through a \u201cJapanese food intimacy\u201d strategy to deepen the dining experience for all its customers. \u00a0 \u00a0 The revamp has kicked…","_links":{"self":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/comments?post=1536"}],"version-history":[{"count":1,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1536\/revisions"}],"predecessor-version":[{"id":1542,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1536\/revisions\/1542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/media\/1541"}],"wp:attachment":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/tags?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}