{"id":1245,"date":"2023-09-20T13:50:43","date_gmt":"2023-09-20T06:50:43","guid":{"rendered":"https:\/\/bizuget.com\/en\/?p=1245"},"modified":"2023-09-20T13:50:43","modified_gmt":"2023-09-20T06:50:43","slug":"beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand","status":"publish","type":"post","link":"https:\/\/bizuget.com\/en\/marketing\/healthcare-beauty\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\/","title":{"rendered":"BENEO\u2019s New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Thailand"},"content":{"rendered":"

\u00a0 \u00a0 \u00a0With a <\/span>high proportion of health<\/span>–<\/span>conscious <\/span>consumers<\/span> who are aware <\/span>of the importance of digestive health<\/span> to overall wellbeing<\/span>, <\/span>Thailand <\/span>hold<\/span>s<\/span> strong opportunities for food and drink products <\/span>containing prebiotic ingredients<\/span>.<\/span> This is according to a new global consumer survey conducted by One Inch Whale on behalf of <\/span>BENEO, a leading<\/span> manufacturer of <\/span>plant-based <\/span>functional ingredients. The research surveyed a <\/span>total of 9,243 consumers in 9 countries, including <\/span>1<\/span>,00<\/span>2<\/span> participants in Thailand<\/span>.<\/span> BENEO <\/span>will be <\/span>participating in<\/span> this year\u2019s F<\/span>ood Ingredient\u2019s <\/span>Asia in Bangkok, Thailand<\/span> from <\/span>20 \u2013 22 September<\/span>. <\/span>At <\/span>their<\/span> shared <\/span>booth<\/span> (Booth number: S01) with its Sales Network Partner DPO International<\/span>,<\/span> visitors can <\/span>gain insight<\/span> in<\/span>to<\/span> the company\u2019s prebiotic solutions derived from chicory root fibres and their beneficial effect in terms of a healthy gut<\/span>, inner wellbeing and overall health.<\/span> \u00a0<\/span><\/p>\n

Heightened <\/span>Awareness of How <\/span>Digestive Health <\/span>Significantly Impacts<\/span> Overall Wellbeing<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\u00a0 \u00a0 \u00a0The research indicates that <\/span>1 in 2 <\/span>consumers<\/span> in Thailand <\/span>(55%) <\/span>define themselves as\u00a0health<\/span>–<\/span>conscious, while <\/span>about<\/span> 1 in 3 already exhibit a strong interest in healthy foods <\/span>and ingredients<\/span> (<\/span>29%<\/span>)<\/span>.<\/span> There is also<\/span> a <\/span>widespread recognition<\/span> among<\/span> these <\/span>Thai<\/span> consumers <\/span>of<\/span>the intrinsic link <\/span>between <\/span>digestive health <\/span>and<\/span> overall health<\/span> \u2014 especially with regard to physical and mental wellbeing<\/span>, <\/span>as\u00a0well\u00a0as\u00a0<\/span>an<\/span> effective and functionable immune system<\/span>.<\/span> The survey highlights that 1 in 5\u00a0consumers in Thailand are already incorporating prebiotic foods and\/or supplements as part of their regimen.<\/span><\/p>\n

Awareness of the <\/span>L<\/span>ink <\/span>Between<\/span> P<\/span>rebiotics and <\/span>H<\/span>ealth<\/span><\/strong><\/p>\n

\u00a0 \u00a0 \u00a0The majority of consumers associate prebiotics with supporting digestive health (58%).<\/span> Also<\/span>,<\/span>t<\/span>he link to overall health is <\/span>strong<\/span>, with<\/span> 70% <\/span>of<\/span> Thai <\/span>consumers making that connection. <\/span>Compared to the global average of 53%, this is much more outspoken in this region and shows that <\/span>Thai <\/span>consumers are highly cognisant<\/span>.<\/span><\/p>\n

\u00a0 \u00a0 In addition, consumers <\/span>look closely to <\/span>on-pack <\/span>communication<\/span> a<\/span>s a crucial purchase <\/span>motivator<\/span>, with <\/span>over <\/span>three<\/span>–<\/span>fifths<\/span> referencing<\/span> this <\/span>information <\/span>before buying<\/span> (67%<\/span>)<\/span>. <\/span>In fact, the appeal of prebiotics <\/span>in <\/span>on-pack <\/span>communication <\/span>is high<\/span> in <\/span>Thailand<\/span> \u2014 at <\/span>62%<\/span>.<\/span><\/p>\n

\"\"<\/p>\n

\u00a0 \u00a0 \u00a0Although consumers are extremely interested in prebiotics and understand its positive effects on health and wellbeing, there continues to be an unsatisfied demand<\/span>;<\/span> with\u00a0<\/span>more<\/span>than<\/span>\u00a0half\u00a0of\u00a0respondents<\/span> in Thailand <\/span>stating\u00a0that<\/span> there\u00a0<\/span>are not enough <\/span>healthy\u00a0products<\/span>to\u00a0incorporate\u00a0into\u00a0<\/span>their <\/span>daily\u00a0routin<\/span>e.<\/span> This <\/span>is particularly <\/span>pertinent <\/span>as <\/span>their <\/span>interest in digestive health <\/span>goes beyond<\/span> constipation or medical issues<\/span>, <\/span>and<\/span> encompasses <\/span>an<\/span>understanding that <\/span>a good working digestive system is part of a healthy lifestyle<\/span>,<\/span> or makes them feel good<\/span> (55%). <\/span><\/p>\n

\u00a0 \u00a0 \u00a0 Myriam <\/strong><\/span>Snaet<\/span><\/strong>, Head of Market Intelligence and Consumer Insights at BENEO<\/strong>, <\/span>shares:<\/span> \u201c<\/span>The<\/span> positive attitude towards prebiotics<\/span> in <\/span>Thailand<\/span>,<\/span> coupled<\/span> with the high health awareness of consumers<\/span>,<\/span> demonstrates the <\/span>promising <\/span>market potential <\/span>for <\/span>foods and beverages with prebiotic benefits. <\/span>O<\/span>ver the last 20 years<\/span>, BENEO has been <\/span>supporting scientific prebiotic <\/span>research for our ingredients<\/span>, <\/span>and our<\/span> vast technical expertise <\/span>has enabled us to<\/span> develop healthy foods and drinks that convince in terms of sensory appeal.<\/span>\u201d<\/span><\/p>\n

\u00a0 \u00a0 \u00a0She further <\/span>adds \u201c<\/span>W<\/span>ith digestive health being a big driver in the <\/span>food<\/span> sector<\/span>, prebiotics are an effective way to tap into one of the most powerful food trends<\/span>.<\/span>\u201d<\/span><\/p>\n

\n

\u00a0 \u00a0 \u00a0According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), a prebiotic is \u201ca substrate that is selectively utilised by host microorganisms conferring a health benefit.\u201d <\/strong><\/span>BENEO\u2019s chicory root fibres, <\/span>Orafti<\/span>\u00ae<\/span> Inulin und Oligofructose, belong to the <\/span>only very few prebiotics which are scientifically and clinically proven to be classified in accordance with <\/span>its<\/span> definition<\/span>. Additionally, they are the only proven<\/span> plant-based prebiotics on the <\/span>market<\/span>.<\/span><\/strong><\/p>\n

 <\/p><\/blockquote>\n

\"\"<\/p>\n

\u00a0 \u00a0 \u00a0 Furthermore<\/span>, the National Agency of Drug and Food Control of Indonesia (Badan <\/span>Pengawas<\/span> Obat dan <\/span>Makanan<\/span>) has approved a prebiotic claim for chicory root fibres<\/span> i<\/span>nulin and oligofructose<\/span>,<\/span> making it <\/span>the first and only ingredients recognised as prebiotics in the country.<\/span>The<\/span> Chinese Nutrition Society (CNS)<\/span> \u2014<\/span> China\u2019s largest professional nutrition body<\/span> \u2014<\/span> has <\/span>also <\/span>concluded that inulin and oligofructose are among the first accepted prebiotics.<\/span> In total, more than<\/span> 150 high quality human intervention studies have been published on chicory root fibre, showcasing strong evidence for <\/span>its <\/span>distinct physiological benefits.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0Together with BENEO\u2019s technical expertise spanning across all continents, food manufacturers are well-equipped to develop new products incorporat<\/span>ing<\/span>prebiotics that suit the regional palates of their consumers. It is this combination of scientific and technical expertise that is key for <\/span>BENEO\u2019s<\/span> ambition to connect nutrition and health by supporting manufacturers in bringing healthy products to the shelves.<\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0With a high proportion of health–conscious consumers who are aware of the importance of digestive health to overall wellbeing, Thailand holds strong opportunities for food and drink products containing prebiotic ingredients. This is according to a new global consumer survey conducted by One Inch Whale on behalf of BENEO, a leading manufacturer of plant-based functional ingredients. The research surveyed a total of 9,243 consumers in 9 countries, including 1,002 participants in Thailand. BENEO will be participating in this year\u2019s Food Ingredient\u2019s Asia in Bangkok, Thailand from 20 \u2013 22 September. At their shared booth (Booth number: S01) with its Sales Network Partner DPO International, visitors can gain insight into the company\u2019s prebiotic solutions derived from chicory root fibres and their beneficial effect in terms of a healthy gut, inner wellbeing and overall health. \u00a0 Heightened Awareness of How Digestive Health Significantly Impacts Overall Wellbeing \u00a0 \u00a0 \u00a0The research indicates that 1 in 2 consumers in Thailand (55%) define themselves as\u00a0health–conscious, while about 1 in 3 already exhibit a strong interest in healthy foods and ingredients (29%). There is also a widespread recognition among these Thai consumers ofthe intrinsic link between digestive health and overall health \u2014 especially with regard to physical and mental wellbeing, as\u00a0well\u00a0as\u00a0an effective and functionable immune system. The survey highlights that 1 in 5\u00a0consumers in Thailand are already incorporating prebiotic foods and\/or supplements as part of their regimen. Awareness of the Link Between Prebiotics and Health \u00a0 \u00a0 \u00a0The majority of consumers associate prebiotics with supporting digestive health (58%). Also,the link to overall health is strong, with 70% of Thai consumers making that connection. Compared to the global average of 53%, this is much more outspoken in this region and shows that Thai consumers are highly cognisant. \u00a0 \u00a0 In addition, consumers look closely to on-pack communication as a crucial purchase motivator, with over three–fifths referencing this information before buying (67%). In fact, the appeal of prebiotics in on-pack communication is high in Thailand \u2014 at 62%. \u00a0 \u00a0 \u00a0Although consumers are extremely interested in prebiotics and understand its positive effects on health and wellbeing, there continues to be an unsatisfied demand; with\u00a0morethan\u00a0half\u00a0of\u00a0respondents in Thailand stating\u00a0that there\u00a0are not enough healthy\u00a0productsto\u00a0incorporate\u00a0into\u00a0their daily\u00a0routine. This is particularly pertinent as their interest in digestive health goes beyond constipation or medical issues, and encompasses anunderstanding that a good working digestive system is part of a healthy lifestyle, or makes them feel good (55%). \u00a0 \u00a0 \u00a0 Myriam Snaet, Head of Market Intelligence and Consumer Insights at BENEO, shares: \u201cThe positive attitude towards prebiotics in Thailand, coupled with the high health awareness of consumers, demonstrates the promising market potential for foods and beverages with prebiotic benefits. Over the last 20 years, BENEO has been supporting scientific prebiotic research for our ingredients, and our vast technical expertise has enabled us to develop healthy foods and drinks that convince in terms of sensory appeal.\u201d \u00a0 \u00a0 \u00a0She further adds \u201cWith digestive health being a big driver in the food sector, prebiotics are an effective way to tap into one of the most powerful food trends.\u201d \u00a0 \u00a0 \u00a0According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), a prebiotic is \u201ca substrate that is selectively utilised by host microorganisms conferring a health benefit.\u201d BENEO\u2019s chicory root fibres, Orafti\u00ae Inulin und Oligofructose, belong to the only very few prebiotics which are scientifically and clinically proven to be classified in accordance with its definition. Additionally, they are the only proven plant-based prebiotics on the market.   \u00a0 \u00a0 \u00a0 Furthermore, the National Agency of Drug and Food Control of Indonesia (Badan Pengawas Obat dan Makanan) has approved a prebiotic claim for chicory root fibres inulin and oligofructose, making it the first and only ingredients recognised as prebiotics in the country.The Chinese Nutrition Society (CNS) \u2014 China\u2019s largest professional nutrition body \u2014 has also concluded that inulin and oligofructose are among the first accepted prebiotics. In total, more than 150 high quality human intervention studies have been published on chicory root fibre, showcasing strong evidence for its distinct physiological benefits. \u00a0 \u00a0 \u00a0Together with BENEO\u2019s technical expertise spanning across all continents, food manufacturers are well-equipped to develop new products incorporatingprebiotics that suit the regional palates of their consumers. It is this combination of scientific and technical expertise that is key for BENEO\u2019s ambition to connect nutrition and health by supporting manufacturers in bringing healthy products to the shelves.<\/p>\n","protected":false},"author":1,"featured_media":1249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-beauty"],"yoast_head":"\nBENEO\u2019s New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Thailand - Bizuget.com l EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizuget.com\/en\/marketing\/healthcare-beauty\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BENEO\u2019s New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Thailand\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0With a high proportion of health–conscious consumers who are aware of the importance of digestive health to overall wellbeing, Thailand holds strong opportunities for food and drink products containing prebiotic ingredients. This is according to a new global consumer survey conducted by One Inch Whale on behalf of BENEO, a leading manufacturer of plant-based functional ingredients. The research surveyed a total of 9,243 consumers in 9 countries, including 1,002 participants in Thailand. BENEO will be participating in this year\u2019s Food Ingredient\u2019s Asia in Bangkok, Thailand from 20 \u2013 22 September. At their shared booth (Booth number: S01) with its Sales Network Partner DPO International, visitors can gain insight into the company\u2019s prebiotic solutions derived from chicory root fibres and their beneficial effect in terms of a healthy gut, inner wellbeing and overall health. \u00a0 Heightened Awareness of How Digestive Health Significantly Impacts Overall Wellbeing \u00a0 \u00a0 \u00a0The research indicates that 1 in 2 consumers in Thailand (55%) define themselves as\u00a0health–conscious, while about 1 in 3 already exhibit a strong interest in healthy foods and ingredients (29%). There is also a widespread recognition among these Thai consumers ofthe intrinsic link between digestive health and overall health \u2014 especially with regard to physical and mental wellbeing, as\u00a0well\u00a0as\u00a0an effective and functionable immune system. The survey highlights that 1 in 5\u00a0consumers in Thailand are already incorporating prebiotic foods and\/or supplements as part of their regimen. Awareness of the Link Between Prebiotics and Health \u00a0 \u00a0 \u00a0The majority of consumers associate prebiotics with supporting digestive health (58%). Also,the link to overall health is strong, with 70% of Thai consumers making that connection. Compared to the global average of 53%, this is much more outspoken in this region and shows that Thai consumers are highly cognisant. \u00a0 \u00a0 In addition, consumers look closely to on-pack communication as a crucial purchase motivator, with over three–fifths referencing this information before buying (67%). In fact, the appeal of prebiotics in on-pack communication is high in Thailand \u2014 at 62%. \u00a0 \u00a0 \u00a0Although consumers are extremely interested in prebiotics and understand its positive effects on health and wellbeing, there continues to be an unsatisfied demand; with\u00a0morethan\u00a0half\u00a0of\u00a0respondents in Thailand stating\u00a0that there\u00a0are not enough healthy\u00a0productsto\u00a0incorporate\u00a0into\u00a0their daily\u00a0routine. This is particularly pertinent as their interest in digestive health goes beyond constipation or medical issues, and encompasses anunderstanding that a good working digestive system is part of a healthy lifestyle, or makes them feel good (55%). \u00a0 \u00a0 \u00a0 Myriam Snaet, Head of Market Intelligence and Consumer Insights at BENEO, shares: \u201cThe positive attitude towards prebiotics in Thailand, coupled with the high health awareness of consumers, demonstrates the promising market potential for foods and beverages with prebiotic benefits. Over the last 20 years, BENEO has been supporting scientific prebiotic research for our ingredients, and our vast technical expertise has enabled us to develop healthy foods and drinks that convince in terms of sensory appeal.\u201d \u00a0 \u00a0 \u00a0She further adds \u201cWith digestive health being a big driver in the food sector, prebiotics are an effective way to tap into one of the most powerful food trends.\u201d \u00a0 \u00a0 \u00a0According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), a prebiotic is \u201ca substrate that is selectively utilised by host microorganisms conferring a health benefit.\u201d BENEO\u2019s chicory root fibres, Orafti\u00ae Inulin und Oligofructose, belong to the only very few prebiotics which are scientifically and clinically proven to be classified in accordance with its definition. Additionally, they are the only proven plant-based prebiotics on the market.   \u00a0 \u00a0 \u00a0 Furthermore, the National Agency of Drug and Food Control of Indonesia (Badan Pengawas Obat dan Makanan) has approved a prebiotic claim for chicory root fibres inulin and oligofructose, making it the first and only ingredients recognised as prebiotics in the country.The Chinese Nutrition Society (CNS) \u2014 China\u2019s largest professional nutrition body \u2014 has also concluded that inulin and oligofructose are among the first accepted prebiotics. In total, more than 150 high quality human intervention studies have been published on chicory root fibre, showcasing strong evidence for its distinct physiological benefits. \u00a0 \u00a0 \u00a0Together with BENEO\u2019s technical expertise spanning across all continents, food manufacturers are well-equipped to develop new products incorporatingprebiotics that suit the regional palates of their consumers. It is this combination of scientific and technical expertise that is key for BENEO\u2019s ambition to connect nutrition and health by supporting manufacturers in bringing healthy products to the shelves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizuget.com\/en\/marketing\/healthcare-beauty\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\/\" \/>\n<meta property=\"og:site_name\" content=\"Bizuget.com l EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T06:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/09\/FFA6C064-7CB1-4039-AD8A-82A732260080-e1695192147919.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"244\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/person\\\/fb06f3285f23e5ba62448a4743745f2d\"},\"headline\":\"BENEO\u2019s New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Thailand\",\"datePublished\":\"2023-09-20T06:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/\"},\"wordCount\":747,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/FFA6C064-7CB1-4039-AD8A-82A732260080-e1695192147919.jpeg\",\"articleSection\":[\"Healthcare-Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/healthcare-beauty\\\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\\\/\",\"name\":\"BENEO\u2019s New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Thailand - 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Bizuget.com l EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizuget.com\/en\/marketing\/healthcare-beauty\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\/","og_locale":"en_US","og_type":"article","og_title":"BENEO\u2019s New Consumer Survey Demonstrates Promising Market Potential for Prebiotics in Thailand","og_description":"\u00a0 \u00a0 \u00a0With a high proportion of health–conscious consumers who are aware of the importance of digestive health to overall wellbeing, Thailand holds strong opportunities for food and drink products containing prebiotic ingredients. This is according to a new global consumer survey conducted by One Inch Whale on behalf of BENEO, a leading manufacturer of plant-based functional ingredients. The research surveyed a total of 9,243 consumers in 9 countries, including 1,002 participants in Thailand. BENEO will be participating in this year\u2019s Food Ingredient\u2019s Asia in Bangkok, Thailand from 20 \u2013 22 September. At their shared booth (Booth number: S01) with its Sales Network Partner DPO International, visitors can gain insight into the company\u2019s prebiotic solutions derived from chicory root fibres and their beneficial effect in terms of a healthy gut, inner wellbeing and overall health. \u00a0 Heightened Awareness of How Digestive Health Significantly Impacts Overall Wellbeing \u00a0 \u00a0 \u00a0The research indicates that 1 in 2 consumers in Thailand (55%) define themselves as\u00a0health–conscious, while about 1 in 3 already exhibit a strong interest in healthy foods and ingredients (29%). There is also a widespread recognition among these Thai consumers ofthe intrinsic link between digestive health and overall health \u2014 especially with regard to physical and mental wellbeing, as\u00a0well\u00a0as\u00a0an effective and functionable immune system. The survey highlights that 1 in 5\u00a0consumers in Thailand are already incorporating prebiotic foods and\/or supplements as part of their regimen. Awareness of the Link Between Prebiotics and Health \u00a0 \u00a0 \u00a0The majority of consumers associate prebiotics with supporting digestive health (58%). Also,the link to overall health is strong, with 70% of Thai consumers making that connection. Compared to the global average of 53%, this is much more outspoken in this region and shows that Thai consumers are highly cognisant. \u00a0 \u00a0 In addition, consumers look closely to on-pack communication as a crucial purchase motivator, with over three–fifths referencing this information before buying (67%). In fact, the appeal of prebiotics in on-pack communication is high in Thailand \u2014 at 62%. \u00a0 \u00a0 \u00a0Although consumers are extremely interested in prebiotics and understand its positive effects on health and wellbeing, there continues to be an unsatisfied demand; with\u00a0morethan\u00a0half\u00a0of\u00a0respondents in Thailand stating\u00a0that there\u00a0are not enough healthy\u00a0productsto\u00a0incorporate\u00a0into\u00a0their daily\u00a0routine. This is particularly pertinent as their interest in digestive health goes beyond constipation or medical issues, and encompasses anunderstanding that a good working digestive system is part of a healthy lifestyle, or makes them feel good (55%). \u00a0 \u00a0 \u00a0 Myriam Snaet, Head of Market Intelligence and Consumer Insights at BENEO, shares: \u201cThe positive attitude towards prebiotics in Thailand, coupled with the high health awareness of consumers, demonstrates the promising market potential for foods and beverages with prebiotic benefits. Over the last 20 years, BENEO has been supporting scientific prebiotic research for our ingredients, and our vast technical expertise has enabled us to develop healthy foods and drinks that convince in terms of sensory appeal.\u201d \u00a0 \u00a0 \u00a0She further adds \u201cWith digestive health being a big driver in the food sector, prebiotics are an effective way to tap into one of the most powerful food trends.\u201d \u00a0 \u00a0 \u00a0According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), a prebiotic is \u201ca substrate that is selectively utilised by host microorganisms conferring a health benefit.\u201d BENEO\u2019s chicory root fibres, Orafti\u00ae Inulin und Oligofructose, belong to the only very few prebiotics which are scientifically and clinically proven to be classified in accordance with its definition. Additionally, they are the only proven plant-based prebiotics on the market.   \u00a0 \u00a0 \u00a0 Furthermore, the National Agency of Drug and Food Control of Indonesia (Badan Pengawas Obat dan Makanan) has approved a prebiotic claim for chicory root fibres inulin and oligofructose, making it the first and only ingredients recognised as prebiotics in the country.The Chinese Nutrition Society (CNS) \u2014 China\u2019s largest professional nutrition body \u2014 has also concluded that inulin and oligofructose are among the first accepted prebiotics. In total, more than 150 high quality human intervention studies have been published on chicory root fibre, showcasing strong evidence for its distinct physiological benefits. \u00a0 \u00a0 \u00a0Together with BENEO\u2019s technical expertise spanning across all continents, food manufacturers are well-equipped to develop new products incorporatingprebiotics that suit the regional palates of their consumers. It is this combination of scientific and technical expertise that is key for BENEO\u2019s ambition to connect nutrition and health by supporting manufacturers in bringing healthy products to the shelves.","og_url":"https:\/\/bizuget.com\/en\/marketing\/healthcare-beauty\/beneos-new-consumer-survey-demonstrates-promising-market-potential-for-prebiotics-in-thailand\/","og_site_name":"Bizuget.com l EN","article_published_time":"2023-09-20T06:50:43+00:00","og_image":[{"width":450,"height":244,"url":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/09\/FFA6C064-7CB1-4039-AD8A-82A732260080-e1695192147919.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 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href=\"https:\/\/bizuget.com\/en\/category\/marketing\/healthcare-beauty\/\" rel=\"category tag\">Healthcare-Beauty<\/a>","rttpg_excerpt":"\u00a0 \u00a0 \u00a0With a high proportion of health–conscious consumers who are aware of the importance of digestive health to overall wellbeing, Thailand holds strong opportunities for food and drink products containing prebiotic ingredients. This is according to a new global consumer survey conducted by One Inch Whale on behalf of BENEO, a leading manufacturer of…","_links":{"self":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":1,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"predecessor-version":[{"id":1251,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1245\/revisions\/1251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/media\/1249"}],"wp:attachment":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}