{"id":1185,"date":"2023-09-10T19:09:54","date_gmt":"2023-09-10T12:09:54","guid":{"rendered":"https:\/\/bizuget.com\/en\/?p=1185"},"modified":"2023-09-10T19:09:54","modified_gmt":"2023-09-10T12:09:54","slug":"promotions-optimization-the-must-have-for-retailers-in-thailand","status":"publish","type":"post","link":"https:\/\/bizuget.com\/en\/marketing\/promotions-optimization-the-must-have-for-retailers-in-thailand\/","title":{"rendered":"Promotions Optimization, the must-have for retailers in Thailand"},"content":{"rendered":"

\u00a0 \u00a0 \u00a0KResearch<\/span> predicts that retail sales in 2023 will see continual growth in line with economic conditions and consumer purchasing power but still face multiple challenges. In 2023, the retail market is expected to expand by 2.8-3.6%, thanks to the return of tourists, rising product prices in line with production costs, and the government’s \u201cShop with Payback\u201d <\/span>program<\/span>. <\/span><\/p>\n

\u00a0 \u00a0 \u00a0The retail industry has been significantly impacted by the <\/span>COVID<\/span>-19 epidemic. Along with economic constraints, one of the major challenges facing the retail industry is changing <\/span>consumer <\/span>behavior. Thus, retailers need to be adaptable and flexible.<\/span><\/p>\n

\n

Promotion<\/strong><\/span>s<\/span> are <\/span>a must-have in the Asia-Pacific region, especially in Thailand. <\/span>Today\u2019s <\/span>consumers <\/span>are looking for the best deals <\/span>on high-<\/span>quality<\/span> items, and they <\/span>are <\/span>particularly <\/span>price-sensitive due to the continuously increasing<\/span> cost of living<\/span>. As a result, many retailers continuously run promotions and set the lowest<\/span> possible<\/span>price to attract customers and increase the opportunity<\/span> for more sales<\/span>.<\/span><\/strong><\/p>\n<\/blockquote>\n

\"\"<\/p>\n

\u00a0 \u00a0 \u00a0\u201cAlthough promotions drive retail sales, not every promotion is effective enough to be profitable for retailers. Research from <\/span>RELEX<\/span> Solutions found that one-third fail to grow sales<\/span>,<\/span> and up to one-third actually generate losses<\/span>,<\/span>\u201d<\/span> said Stefano <\/strong><\/span>Scandelli<\/span>, Senior Vice President EMEA and APAC, RELEX Solutions.<\/span><\/strong> When promotion planning goes poorly, retailers lose money, time<\/span>,<\/span> and customer loyalty, and <\/span>they can<\/span> also negatively impact relationships with <\/span>their <\/span>suppliers. <\/span><\/p>\n

\u00a0 \u00a0 \u00a0Running too many promotions is also considered a sensitive strategy for retailers. <\/span>When products with weak promotional potential are advertised too often, the value and image of the products<\/span> are<\/span> threatened <\/span>as well as<\/span> the profit margin. <\/span>Data is the best indicator of whether <\/span>promotions<\/span> have been successful or not.<\/span> \u00a0<\/span><\/p>\n

\u00a0 \u00a0 \u00a0P<\/strong><\/em><\/span>romotion planning is complex<\/span>, especially without technology to help determine the effectiveness of previous promotions<\/span>. <\/span>Using<\/span> manual spreadsheet-based processes <\/span>can be<\/span> a slow, error-prone process that relies on basic information from past promotions, making it hard to improve future projects. <\/span><\/strong><\/em><\/p>\n

\u00a0 \u00a0 \u00a0\u201cRELEX Solutions, <\/span>a unified supply chain and retail planning platform<\/span>, has the ability to help identify how effective <\/span>a <\/span>previous promotion <\/span>was<\/span>, <\/span>find out which<\/span>campaigns to start, stop, and adjust,<\/span> and<\/span> then determine which combination of price, tactics, and features will generate the best results for your business<\/span>,\u201d said <\/span>Scandelli<\/span>.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0The primary goal of promotions is to increase consumer engagement, demand, and sales \u2013 all of which are primary drivers of profit margin and competitiveness. \u00a0<\/span>RELEX Solutions <\/span>supports this goal with<\/span> technology to automate and streamline<\/span>the planning, evaluation, and execution of in-store and online sales campaigns for a specific set of products at a specific discount for a specific time.<\/span><\/p>\n

\n

In addition, RELEX Solutions helps boost accuracy by testing campaigns<\/span> in a sandboxed environment<\/span> to predict <\/span>their <\/span>impact <\/span>and<\/span> ensure every promotion has <\/span>the potential<\/span> to deliver the best experience for customers as well as generate profit.<\/span><\/p>\n

\n

Coop Estonia, a market leader in the Estonian grocery market operating up to 330 stores, is one of <\/span>RELEX\u2019s successful customers who uses the promotion<\/span> solution<\/span>. RELEX is helping Coop Estonia manage more than 2,000 promotions each month. \u201cWe have already seen the result in higher sales, higher profit, and more engaging campaigns,\u201d <\/span>said <\/span>Oliver <\/span>Rist<\/span>, Purchasing Director at Coop Estonia. \u201cRELEX Solutions has been very accommodating and understanding of the Coop way of thinking.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u00a0KResearch predicts that retail sales in 2023 will see continual growth in line with economic conditions and consumer purchasing power but still face multiple challenges. In 2023, the retail market is expected to expand by 2.8-3.6%, thanks to the return of tourists, rising product prices in line with production costs, and the government’s \u201cShop with Payback\u201d program. \u00a0 \u00a0 \u00a0The retail industry has been significantly impacted by the COVID-19 epidemic. Along with economic constraints, one of the major challenges facing the retail industry is changing consumer behavior. Thus, retailers need to be adaptable and flexible. Promotions are a must-have in the Asia-Pacific region, especially in Thailand. Today\u2019s consumers are looking for the best deals on high-quality items, and they are particularly price-sensitive due to the continuously increasing cost of living. As a result, many retailers continuously run promotions and set the lowest possibleprice to attract customers and increase the opportunity for more sales. \u00a0 \u00a0 \u00a0\u201cAlthough promotions drive retail sales, not every promotion is effective enough to be profitable for retailers. Research from RELEX Solutions found that one-third fail to grow sales, and up to one-third actually generate losses,\u201d said Stefano Scandelli, Senior Vice President EMEA and APAC, RELEX Solutions. When promotion planning goes poorly, retailers lose money, time, and customer loyalty, and they can also negatively impact relationships with their suppliers. \u00a0 \u00a0 \u00a0Running too many promotions is also considered a sensitive strategy for retailers. When products with weak promotional potential are advertised too often, the value and image of the products are threatened as well as the profit margin. Data is the best indicator of whether promotions have been successful or not. \u00a0 \u00a0 \u00a0 \u00a0Promotion planning is complex, especially without technology to help determine the effectiveness of previous promotions. Using manual spreadsheet-based processes can be a slow, error-prone process that relies on basic information from past promotions, making it hard to improve future projects. \u00a0 \u00a0 \u00a0\u201cRELEX Solutions, a unified supply chain and retail planning platform, has the ability to help identify how effective a previous promotion was, find out whichcampaigns to start, stop, and adjust, and then determine which combination of price, tactics, and features will generate the best results for your business,\u201d said Scandelli. \u00a0 \u00a0 \u00a0The primary goal of promotions is to increase consumer engagement, demand, and sales \u2013 all of which are primary drivers of profit margin and competitiveness. \u00a0RELEX Solutions supports this goal with technology to automate and streamlinethe planning, evaluation, and execution of in-store and online sales campaigns for a specific set of products at a specific discount for a specific time. In addition, RELEX Solutions helps boost accuracy by testing campaigns in a sandboxed environment to predict their impact and ensure every promotion has the potential to deliver the best experience for customers as well as generate profit. Coop Estonia, a market leader in the Estonian grocery market operating up to 330 stores, is one of RELEX\u2019s successful customers who uses the promotion solution. RELEX is helping Coop Estonia manage more than 2,000 promotions each month. \u201cWe have already seen the result in higher sales, higher profit, and more engaging campaigns,\u201d said Oliver Rist, Purchasing Director at Coop Estonia. \u201cRELEX Solutions has been very accommodating and understanding of the Coop way of thinking.\u201d<\/p>\n","protected":false},"author":1,"featured_media":1187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nPromotions Optimization, the must-have for retailers in Thailand - Bizuget.com l EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizuget.com\/en\/marketing\/promotions-optimization-the-must-have-for-retailers-in-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotions Optimization, the must-have for retailers in Thailand\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0KResearch predicts that retail sales in 2023 will see continual growth in line with economic conditions and consumer purchasing power but still face multiple challenges. In 2023, the retail market is expected to expand by 2.8-3.6%, thanks to the return of tourists, rising product prices in line with production costs, and the government’s \u201cShop with Payback\u201d program. \u00a0 \u00a0 \u00a0The retail industry has been significantly impacted by the COVID-19 epidemic. Along with economic constraints, one of the major challenges facing the retail industry is changing consumer behavior. Thus, retailers need to be adaptable and flexible. Promotions are a must-have in the Asia-Pacific region, especially in Thailand. Today\u2019s consumers are looking for the best deals on high-quality items, and they are particularly price-sensitive due to the continuously increasing cost of living. As a result, many retailers continuously run promotions and set the lowest possibleprice to attract customers and increase the opportunity for more sales. \u00a0 \u00a0 \u00a0\u201cAlthough promotions drive retail sales, not every promotion is effective enough to be profitable for retailers. Research from RELEX Solutions found that one-third fail to grow sales, and up to one-third actually generate losses,\u201d said Stefano Scandelli, Senior Vice President EMEA and APAC, RELEX Solutions. When promotion planning goes poorly, retailers lose money, time, and customer loyalty, and they can also negatively impact relationships with their suppliers. \u00a0 \u00a0 \u00a0Running too many promotions is also considered a sensitive strategy for retailers. When products with weak promotional potential are advertised too often, the value and image of the products are threatened as well as the profit margin. Data is the best indicator of whether promotions have been successful or not. \u00a0 \u00a0 \u00a0 \u00a0Promotion planning is complex, especially without technology to help determine the effectiveness of previous promotions. Using manual spreadsheet-based processes can be a slow, error-prone process that relies on basic information from past promotions, making it hard to improve future projects. \u00a0 \u00a0 \u00a0\u201cRELEX Solutions, a unified supply chain and retail planning platform, has the ability to help identify how effective a previous promotion was, find out whichcampaigns to start, stop, and adjust, and then determine which combination of price, tactics, and features will generate the best results for your business,\u201d said Scandelli. \u00a0 \u00a0 \u00a0The primary goal of promotions is to increase consumer engagement, demand, and sales \u2013 all of which are primary drivers of profit margin and competitiveness. \u00a0RELEX Solutions supports this goal with technology to automate and streamlinethe planning, evaluation, and execution of in-store and online sales campaigns for a specific set of products at a specific discount for a specific time. In addition, RELEX Solutions helps boost accuracy by testing campaigns in a sandboxed environment to predict their impact and ensure every promotion has the potential to deliver the best experience for customers as well as generate profit. Coop Estonia, a market leader in the Estonian grocery market operating up to 330 stores, is one of RELEX\u2019s successful customers who uses the promotion solution. RELEX is helping Coop Estonia manage more than 2,000 promotions each month. \u201cWe have already seen the result in higher sales, higher profit, and more engaging campaigns,\u201d said Oliver Rist, Purchasing Director at Coop Estonia. \u201cRELEX Solutions has been very accommodating and understanding of the Coop way of thinking.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizuget.com\/en\/marketing\/promotions-optimization-the-must-have-for-retailers-in-thailand\/\" \/>\n<meta property=\"og:site_name\" content=\"Bizuget.com l EN\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-10T12:09:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/09\/7AA7DAD8-13FF-413E-B4E7-6C47E758AA7A-e1694347567612.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"255\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#\\\/schema\\\/person\\\/fb06f3285f23e5ba62448a4743745f2d\"},\"headline\":\"Promotions Optimization, the must-have for retailers in Thailand\",\"datePublished\":\"2023-09-10T12:09:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/\"},\"wordCount\":543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bizuget.com\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/7AA7DAD8-13FF-413E-B4E7-6C47E758AA7A-e1694347567612.jpeg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/\",\"url\":\"https:\\\/\\\/bizuget.com\\\/en\\\/marketing\\\/promotions-optimization-the-must-have-for-retailers-in-thailand\\\/\",\"name\":\"Promotions Optimization, the must-have for retailers in Thailand - 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Bizuget.com l EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizuget.com\/en\/marketing\/promotions-optimization-the-must-have-for-retailers-in-thailand\/","og_locale":"en_US","og_type":"article","og_title":"Promotions Optimization, the must-have for retailers in Thailand","og_description":"\u00a0 \u00a0 \u00a0KResearch predicts that retail sales in 2023 will see continual growth in line with economic conditions and consumer purchasing power but still face multiple challenges. In 2023, the retail market is expected to expand by 2.8-3.6%, thanks to the return of tourists, rising product prices in line with production costs, and the government’s \u201cShop with Payback\u201d program. \u00a0 \u00a0 \u00a0The retail industry has been significantly impacted by the COVID-19 epidemic. Along with economic constraints, one of the major challenges facing the retail industry is changing consumer behavior. Thus, retailers need to be adaptable and flexible. Promotions are a must-have in the Asia-Pacific region, especially in Thailand. Today\u2019s consumers are looking for the best deals on high-quality items, and they are particularly price-sensitive due to the continuously increasing cost of living. As a result, many retailers continuously run promotions and set the lowest possibleprice to attract customers and increase the opportunity for more sales. \u00a0 \u00a0 \u00a0\u201cAlthough promotions drive retail sales, not every promotion is effective enough to be profitable for retailers. Research from RELEX Solutions found that one-third fail to grow sales, and up to one-third actually generate losses,\u201d said Stefano Scandelli, Senior Vice President EMEA and APAC, RELEX Solutions. When promotion planning goes poorly, retailers lose money, time, and customer loyalty, and they can also negatively impact relationships with their suppliers. \u00a0 \u00a0 \u00a0Running too many promotions is also considered a sensitive strategy for retailers. When products with weak promotional potential are advertised too often, the value and image of the products are threatened as well as the profit margin. Data is the best indicator of whether promotions have been successful or not. \u00a0 \u00a0 \u00a0 \u00a0Promotion planning is complex, especially without technology to help determine the effectiveness of previous promotions. Using manual spreadsheet-based processes can be a slow, error-prone process that relies on basic information from past promotions, making it hard to improve future projects. \u00a0 \u00a0 \u00a0\u201cRELEX Solutions, a unified supply chain and retail planning platform, has the ability to help identify how effective a previous promotion was, find out whichcampaigns to start, stop, and adjust, and then determine which combination of price, tactics, and features will generate the best results for your business,\u201d said Scandelli. \u00a0 \u00a0 \u00a0The primary goal of promotions is to increase consumer engagement, demand, and sales \u2013 all of which are primary drivers of profit margin and competitiveness. \u00a0RELEX Solutions supports this goal with technology to automate and streamlinethe planning, evaluation, and execution of in-store and online sales campaigns for a specific set of products at a specific discount for a specific time. In addition, RELEX Solutions helps boost accuracy by testing campaigns in a sandboxed environment to predict their impact and ensure every promotion has the potential to deliver the best experience for customers as well as generate profit. Coop Estonia, a market leader in the Estonian grocery market operating up to 330 stores, is one of RELEX\u2019s successful customers who uses the promotion solution. RELEX is helping Coop Estonia manage more than 2,000 promotions each month. \u201cWe have already seen the result in higher sales, higher profit, and more engaging campaigns,\u201d said Oliver Rist, Purchasing Director at Coop Estonia. \u201cRELEX Solutions has been very accommodating and understanding of the Coop way of thinking.\u201d","og_url":"https:\/\/bizuget.com\/en\/marketing\/promotions-optimization-the-must-have-for-retailers-in-thailand\/","og_site_name":"Bizuget.com l EN","article_published_time":"2023-09-10T12:09:54+00:00","og_image":[{"width":450,"height":255,"url":"https:\/\/bizuget.com\/en\/wp-content\/uploads\/2023\/09\/7AA7DAD8-13FF-413E-B4E7-6C47E758AA7A-e1694347567612.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 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href=\"https:\/\/bizuget.com\/en\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","rttpg_excerpt":"\u00a0 \u00a0 \u00a0KResearch predicts that retail sales in 2023 will see continual growth in line with economic conditions and consumer purchasing power but still face multiple challenges. In 2023, the retail market is expected to expand by 2.8-3.6%, thanks to the return of tourists, rising product prices in line with production costs, and the government’s…","_links":{"self":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/comments?post=1185"}],"version-history":[{"count":1,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1185\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/posts\/1185\/revisions\/1189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/media\/1187"}],"wp:attachment":[{"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/media?parent=1185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/categories?post=1185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizuget.com\/en\/wp-json\/wp\/v2\/tags?post=1185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}