LG Electronics (Thailand) Co., Ltd., is introducing its latest line-up of flagship laptop products ‘LG gram’ for the first time in Thailand. LG gram provides both power and portability, packing premium specs into stylish, sleek, ultra-lightweight form factors of only 1.19 kg. LG gram delivers an exceptional user-experience, with the latest-generation processors, 2.5K IPS display, and high-end entertainment features. The models have even passed world-class durability testing, proving trustworthy in protecting valuable data. These new laptops cater to the dynamic lifestyles of the young generation, who focus on both work and personal life.
Jeerapa Kongswangwongsa, VP of Business Solutions Indochina Head of Enterprise & IT, LG Electronics (Thailand), Co., Ltd., said: “LG is pleased to debut our latest innovation to Thai consumers. We have seen the trends in young consumers’ lifestyles that are full of creativity, confident, modern, and expect both quality and efficiency from the products they purchase. LG gram is well-positioned to serve those needs, with cutting-edge design and technology. We also have a strategy that appeals to the younger generation by using NewJeans, a South Korean girl group famous among Gen Z, to represent this laptop. We are confident that LG gram will be well-received by Thai consumers. The introduction of these new laptops is anticipated to contribute 70% growth in the PC product group and increase overall sales of LG’s IT products by 10% in 2023.”
The latest LG premium laptop lineup, LG gram, is powered by 13 -generation Intel® Core i7 and Core i5 processors, depending the user’s preferred options. The LG gram models are equipped with WQXGA (2560×1600) DCI-P3 99%, a 16:10 IPS display, to deliver superb contrast, and feature IPS anti-glare coating, giving vibrant color and super-wide viewing angles. LG gram’s high-capacity battery allows for up to 20.5 hours of use when fully charged.
Not only powerful, LG gram laptops are also sleek and ultra-lightweight – at 1.19 kg for the 16-inch model and 1.35 kg for the 17-inch model, delivering take-anywhere convenience. They are as strong as they are portable, with lightweight yet durable materials made from aircraft-grade magnesium alloy and have passed MIL-STD-810H military durability testing. The 5 W Smart Amp and Dolby Atmos will enable LG gram users to enjoy immersive audio that helps bring movies, music and games to life.
LG gram offers a range of technologies for work. The Full HD IR Webcam & AI Noise Cancellation, powered by AI, enable users to see and hear better in online meetings. Security features also make it easier to access the laptop using Face Login – simply look at the laptop, which identifies the user’s face, and it will start; alternatively, fingerprint logins can allow users to start laptops without having to remember a password.
The compatible application ‘LG Security Guard’ ensures that users can enjoy enhanced privacy and security while using the laptop. The addition of ‘LG Glance’ by Mirametrix® also utilizes AI to recognize faces and gazes to help blur the screen when the owner is not there or when someone else glances at the screen.
LG gram can integrate with both Android and iPhone to allow remote control of smartphones from a PC, sharing videos and photos from mobile to PC using drag and drop, or receiving mobile notifications on a PC. In addition, users can transfer all files from another laptop to LG gram with PCmover Professional software. Using port options like HDMI, USB 3.1, two Thunderbolt™ 4, with two slots of docking station, Micro SD slot, and H/P, users can easily connect their LG gram with almost any setup.
LG gram products are available in four models, offered in 16-inch and 17-inch, with memory capacity options, at a price range of 49,500 – 67,700 baht. Interested consumers can check out and reserve an LG gram today at JIB and Banana IT stores, or online at Lazada and Shopee. Customers who purchase LG gram during 20 April – 15 May 2023 and register within this 20 May will receive a complimentary LG PuriCare™ 360 Hit air purifier worth 9,900 bath, a laptop pouch, a one-year license of Microsoft 365, and two-year onsite service.
Actual battery life will vary from specifications depending on model, setup configuration, applications used, features utilized and power management settings.
