MR. D.I.Y., a leading home improvement retailer with the largest number of stores in Thailand releases the branding communication campaign of
“The Everyday Store for Everyone”, emphasizing the strength in a variety of quality products from the 10 categories of over 15,000 items that can meet every demand of everyone in every day, aiming to be the number one in consumers’ mind for every gender, every age, in every day and every occasion by offering the everyday store for everyone with more than 600 stores nationwide.
The campaign is featured with the online commercial ‘Shop Every Day’, introducing ‘Tuck Boriboon and Family’ as MR. D.I.Y. brand ambassador in Thailand for the first time, reflecting a cheerful image of the brand to invite Thais to purchase quality products at reasonable prices and delivering the brand promise of “Always Low Prices”.
Arnupharp Kongmalai, Head of Marketing Department of MR. D.I.Y. Thailand said that “MR. D.I.Y. Thailand is now entering its seventh year, and we have received an overwhelming amount of support from customers all throughout the nation over the years. This enables us to open more than 600 stores in 72 provinces nationwide, delivering a variety of quality products from our 10 categories of over 15,000 items that can meet the needs of everyone, every gender, every age in every day, and on every occasion at the best value for money. This strengthens MR. D.I.Y.’s position as a leading home improvement retailer in Thailand.
In 2023, MR. D.I.Y. remains committed to providing quality products at ‘Always Low Prices’, and continuously creates reputation and recognition through the launch of the branding communication campaign ‘The Everyday Store for Everyone’, which includes the online commercial, ‘Shop Every Day’, highlighting the nation’s leading comedian, Tuck Boriboon, and his family, to reflect the perception of the brand as a shop for everyone, whether fathers with plenty of activities, mothers who are ready to take care of everyone in the house, and children who are in learning age through DIY activities to enhance skills, as MR. D.I.Y. Thailand’s first brand ambassador, emphasizing the everyday store for everyone.”
“The ‘Shop Every Day’ commercial will bring enthusiastic pigment to MR. D.I.Y.’s branding as a brand that understands consumers and has products that can meet every lifestyle of Thais of all genders and ages on a daily basis, as well as more effectively reflecting the brand identity to reach all target groups of consumers in Thailand. Moreover, we have planned a whole year of marketing campaigns and promotions to support all needs in every day and on every occasion such as Back to School, Halloween, and Christmas to serve our Thai consumers. The online commercial will help promote our marketing activities, starting on 1st April, and will continue for the entire 2023 year to reach our target groups across the nation.”
